Propaganda Project Essay

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Propaganda Examples
Alejandra CoronelZegarra

Glittering Generality: use of a vague and general statement made about the subject being advertised. This advertisement of Macy’s does not explain what the global brand literally is or sells, but provides a catchy phrase to intrigue customers.

Plain Folks Appeal: depicts a product that would attract an ordinary man on the street or a woman at home. This advertisement would appeal to an ordinary housewife who does laundry to please her husband as the man in the picture is with his wife.

Snob Appeal: making a product more attractive to certain people by stressing its uniqueness. This advertisement would appeal to people who desire quality salt rather than ordinary quality; thus, are willing to pay more money for something seen as more luxurious.

Cardstacking: only good points of the product are listed, showing all advantages in hopes of people to buy it. This advertisement lists all the good qualities of the sponge for cleaning such as its 50% more strength, extra power, and removing builtup grime, making the product seem more appealing.

Testimonial: some person recommends a product from firsthand experience or expertise of the product. This advertisement shows Rafael Nadal, a professional tennis player with much influence, recommending the product.

Scientific Slanting: phrases like “Doctors recommend…” or “ 3 out of 4 doctors prescribe…” are used to enhance a product’s medicinal value. This advertisement of face wash is “recommended most by dermatologists” to enhance medicinal value and appeal to people with acne.

Word Magic: a product’s name can influence the consumer’s perception of it by making the product sound exciting and degrading perceptions of competing

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