Day in and day out persuasion is all around us. Hungry? Restaurant proprietors will step up to the plate to tell you to come and eat at their place. Feel like being entertained? No difficulty, new movies will ask you to come and watch them. There is so much persuasion going on all around us that it's easy to not even notice it.
There is a Psychology at work here where people are guided to accepting new attitudes or ideas or even actions that the art of persuasion forces them to.
There are some obvious techniques that the Psychology of Persuasion utilizes. Here is a list of them:
* Create a need: when you do this, or when you add to an already existing need a new twist, you are using some basic psychology by getting to people's need for love or security or respect of self-fulfillment.…show more content… This happens when, for example, a TV ad implies that if you buy a certain product, you are going to be like the celebrity who endorses it. This kind of TV ad utilizes an immensely appealing persuasion.
* Applying loaded words or images: This means that very positive expressions are used to endorese certain products or services.
These specific techniques are employed in the Psychology of Persuasion in order to influence the way people think and act. The word "psychology" derived from a Greek word meaning "study of the soul." As such, there is a branch of this study that entails pleasure and pain. What to seek and what to avoid can be strong forces of motivation. This can lead to logical conclusions where there appears to be an accord between those who persuade and those who are persuaded.
This is one way of leading people to an experience of regular expectations. If there is a commonality in this, then people can be led to be willing to buy things they need and salespeople can make more
