6
4. concept 7
5. conclusion 9
6.appendix 10
7. references 12
1. Introduction
This report will, in detail, examine and evaluate the elements of the event planning models: Masterman(2009) Strategic sports event management, Allen et al (2008) Festival and special event management and Getz (1997) Event Management and Event Tourism Shone & Parry (2010) Successful Event Management. In addition, the study will identify the key strengths and weaknesses of each model, whilst…
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