Revised Cause And Effect Essay

Submitted By jbk199036
Words: 666
Pages: 3
Open Document
George Brown College

COMM1003: English Skills

Cause and Effect Essay
The reasons for the failure of Target in Canada

Submitted By
Bike Jiang(100920232)
On
February 19, 2015

“Expect More. Pay Less” is the promise from Target to their guests. Less than two years ago, Target came to Canada with their ambitious and opened the first retail store in Canada. During last two years Target had opened 133 stores in Canada. However, last month Target Canada announced they would close all of their retail stores in next few months. Target’s complete failure in Canada is caused by their inefficient marketing strategies(4P’s) especially in price and product. Price is the primary matter to the consumers. A chief equities strategist from Belus Capital Advisors writes “Canadians along the border find it a better overall value proposition visiting Target stores in the U.S. or buying online”(Brian Sozzi). Canadian consumers complained about that Target’s price are lower in U.S.. Therefore they would like to visit U.S. Target stores or buy online rather than buying in Canadian Target stores. Target offers a wide selection, however there are some facts that cannot be ignored regarding prices. For example, the cost of shipping goods across Canada is significantly higher in U.S.. Most of Target’s goods to U.S. arrive via west coast ports. Those goods can be distributed to 248 Target stores in California which has nearly 39 million people living in an area of 164,000 square kilometers(Kennedy,2015). By comparison, the goods arrive in Vancouver only can be delivered to 19 Target stores in B.C., where is only a population of 4.4 million(Kennedy,2015). There are ten times more potential consumers and 200 more Target stores in U.S.. The difference in shipping cost will be passed on to Canadian consumers. Besides the matter of price, product is another key point for a retail store’s success. In an interview with The Journal, a former Target employee complained of having to fill half of an entire aisle with Tide detergent when the store had nothing else to fill shelves(Peterson,2015). Target has opened 133 stores during past two years, the fast expansion of Target leads to the difficulty with inventory planning and product selections by the management. With empty shelves in Target, Canadian consumers cannot even shop what they want. More important, the products that are sold in Target Canada have less choices and worse quality than in U.S. which really disappointed the Canadian shoppers. For example, many of the stylish, exclusive brands Canadians see in Target’s American stores did not come north. “We’ve been down to the States quite a bit and we’ve shopped at Target and we were impressed,” Nicole
Show More

Related Documents: Revised Cause And Effect Essay

Essay on Accounting: Stock Market and Specific Accounting Standards

Accounting Principles Board Opinion No.16: Accounting for Business Combination and Opinion No.17: Accounting for Intangible Assets, are issued. It is found by Leftwich that there is negative impact on stock price provided these new standards cause adverse effect on firms. However, Dechow et al. (1996) indicate that there is no systematic evidence to support that investors reacted to news concerning mandatory expensing of stock options while FASB announcing Exposure Draft regarding stock compensation…

Words 335 - Pages 2

Essay about The Writing Process

can also be different based on who is being written too. Moreover, it is important that I identify the type of writing I am doing. There are different types of essays and in order to be an effective writer I have to be clear on what type of essay I am writing. If I am writing to persuade then I can not use the writing style of cause and…

Words 942 - Pages 4

Native American History Teaching

methodology of teaching is not the mainstay in America currently. In, “What Kids Are Really Learning About Slavery”, an article published by the Atlantic in February of 2018 revealed that only 8% of students in 12th grade could identify slavery as the cause of the Civil War. (Anderson) The article by Melinda…

Words 1351 - Pages 6

Standardized Testing Flaws

threatened by the limited range of classes that it represents. In this essay, we discuss important problems with standardized testing, including the fact that it does not evaluate critical skills that are needed not only for academic development but also for meaningful activities such as critical thinking, creativity, and problem-solving. Based on multiple sources, including a critical analysis and a scholarly presentation, this essay sheds light on the criticisms that standard testing…

Words 1967 - Pages 8

Benjamin Banneker Letter To Thomas Jefferson

Benjamin Banneker was born near Maryland on November 7, 1731. He was an only child for his african american mother Mary Bannaky who was a free woman and his father Robert Bannaky was a slave who purchased his freedom from slavery. He lived all of his life on the Patapsco River in Baltimore County. Benjamin attended private schools and he had an eighth grade education by age 15 and was excellent in mathematics. He took over his…

Words 844 - Pages 4

Research Argument Essay

Elizabeth Jeziorny Prof. Donohue WR122 14 June, 2012 Final/Revised Researched Argument Essay (thesis) The media is a culture force that can not be avoided and gives us information on a vast variety of topics. It influences what we think, the way we act and helps us choose our purchases. The media not only provides us with the information, but it decides which information is important. What we see on television and the internet or what we hear on the radio is all chosen by the media. Media…

Words 3597 - Pages 15

Phobia: Sigmund Freud and Freud Essay

early but a widespread study of the Oedipus complex and castration anxiety. Freud saw Herbert only once and did not explore the child himself, but rather control the child's father who agreed for the analysis and sent notes to Freud. Sigmund Freud revised his analysis of the case after a number of psychoanalysts explained this case according to their specific models of the mind. The psychoanalysts include John Bowlby, Jacques Lacan and Melanie Klein. He thought that children with emotional conflicts…

Words 1500 - Pages 6

Argumentative Essay On Bullying

this day in age. Bullying can have drastic effects on its victims as the psychological and emotional trauma may follow them throughout their lives, it may also result in death. The purpose of this study is to find out if bully-victims are bullied and affected more than pure victims in terms of physical and verbal bullying. It is also to figure out why some children become victims and bullies, and others do not. What I will be discussing about in this essay would be the weaknesses and strengths of…

Words 1211 - Pages 5

Solomon03 Web Essay

Learning: – A relatively permanent change in behavior caused by experience • Incidental Learning: – Casual, unintentional acquisition of knowledge • Learning is an Ongoing Process: – Constantly being revised – Can be either simple association (logo recognition) or complex cognitive activity (writing an essay) 3-2 Learning is a Process • Our tastes are formed as a result of a learning process, sometimes with painful results. 3-3 Behavioral Learning Theories • Assume that learning takes place as the…

Words 1713 - Pages 7

Essay about States Attracting Businesses: A Negative Outlook

been used as fuel to attract these businesses, and has worked out in the short run by providing temporary assistance to needy cities and towns. However, the long term effects from these short term policies have been the catalyst to a detrimental slippery slope effect to cities and towns in dire need of job availability. In this essay, I would like to point out ways in which policymakers can better attract jobs to their respective communities: first by pointing out the current pitfalls of policy making…

Words 1914 - Pages 8