his fundamental work, "Rhetoric." According to his theory, the three main components of effective communication are pathos, which is known as the audience's emotional connection, ethos, the speaker's credibility, and logos, which is the logical argument. These components offer a strong foundation for examining the effectiveness of communication in many contexts and eras. They stand for the appeal of logic, emotion, and credibility, respectively. Applying Aristotelian rhetoric to contemporary communication…
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