In an effort to fix this student disengagement with rhetoric, John Bean proposes that teachers should not just teach rhetoric in the classroom but should also help students think more universally about audience and purpose. In his article “Helping Writers Think Rhetorically,” Bean poses that an increased focus on rhetoric in the classroom can substantially improve student writing and create more focused and communicative essays. Bean arrived at this understanding following the completion of his research on college-level assignments, when he noticed that very few students seemed to think about rhetoric when writing their essays. “Clearly,” Bean states, “students across the disciplines were not being coached to transfer…rhetorical knowledge” (Bean 39-40). An English professor himself, Bean proposes that professors should assume more responsibility for teaching their students how to properly apply rhetoric in any academic course, not just those in the humanities. What many students fail to understand is that paying attention to rhetoric can lead to an increased focus on the assigned topic, which ultimately yields better grades. Bean’s aim, therefore, is to help professors fulfill their responsibility to teach adequate writing and communication skills whilst simultaneously improving student writing—a win-win for both