Essay on Rhetorical Analysis

Submitted By Cdobjectivist
Words: 591
Pages: 3
Open Document
Rhetorical Analysis Rough Draft
DeVry University, English 112
May 13, 2013

Rhetorical Analysis Rough Draft Who wouldn’t want security when using travelers’ checks? In the busy daily lives of those who travel frequently, there is a list of things to worry about: theft, fraud, and the concern that some establishments may not even accept your check. American Express offers protection from these things in their 1950’s ad in the American titled “American Express Checks” demonstrating the acceptability and security of the travelers’ checks (American Express, 1951). The ad begins with a simple cartoon of an important diplomat attempting to rent a room at a hotel, in which the man at the counter refuses the business because the hotel only accepts American Express. From there the ad launches into a description of the checks: what they do, and what the benefits of using them are. The description is simple and straightforward, making the advertisement easy to read and digest. An analysis of this ad reveals three important selling points appealing to logic, company/product credibility, and emotional appeal. From a logical standpoint, the American Express ad is very affective. With the line, “Cashing checks is always easy with American Express travelers’ checks” (American Express, 1951), one gets a sense that the product is simple to use. The advertisement boasts that this ease comes from the fact that American Express is the most widely accepted product of its type on the market. Beyond this, safety and security are also present for those who may be afraid of loss or theft of their checks. While the security and wide spread acceptability of American Express makes it a logical choice, it also speaks of its credibility. The company says that they stand by their product. That these travelers’ checks are widely accepted means that the product is also widely trusted to deliver the money represented by the checks. The offer of immediate refund upon loss or theft also gives an individual the impression that American Express stands by their product and cares about their customers. Behind the logic and credibility of these travelers’ checks is also a level of emotional appeal. The ads humorous cartoon strip makes it memorable enough to the reader that the message will stick with them
Show More

Related Documents: Essay on Rhetorical Analysis

Rhetorical Analysis

Through a rhetorical analysis, this essay will analyze how appeals to logos, ethos, and pathos…

Words 1001 - Pages 5

Rhetorical Analysis

Rhetorical Analysis of “The everyday ethical challenges of self-driving cars” and “Responsibility for Crashes of Autonomous Vehicles: An Ethical Analysis” Introduction In this article, we will delve into the unique perspectives offered by two articles on the topic of self-driving cars. The first article, written by Johannes Himmelreich and entitled "Everyday Ethical Challenges of Self-Driving Cars," explores the ethical dilemmas associated with self-driving car technology. The first article, by Alexander…

Words 766 - Pages 4

Rhetorical Analysis

understanding of rhetoric, but allowed me to deviate from the trite formulas I often applied in my works. Towards the early stages of drafting, for example, I struggled to compose a thesis that effectively reflected my understanding of the author’s rhetorical efforts. Having learned and consistently incorporated a three-point-thesis in the past, I initially approached my essay in that manner. I quickly realized however, that the same structural formula would not suffice in terms of bring to attention…

Words 989 - Pages 4

Rhetorical Analysis

One recurring theme in my coursework has been the analysis of logic and emotion in writing. Rhetorical strategies serve as the essential element in making persuasive arguments so effective. Whether it's by appealing to their emotions, logic, or trust, they are vital instruments for writers to use to connect with their audience…

Words 1149 - Pages 5

Rhetorical Analysis

Rhetorical Analysis of “Theatre Counts: How Theatre Education Transforms Students’ Lives” The author of “Theatre Counts: How Theatre Education Transforms Students’ Lives” mainly uses pathos and logos to demonstrate the importance of theater and how it can positively impact students. The article is aimed towards schools and community members in order for the author to achieve their purpose: ensuring more students have the chance to benefit from theater education. Although the message is not kariotic…

Words 999 - Pages 4

Testing Rhetorical Analysis

recorded in Ancient Greece. Analyzing the art of the author’s conviction is called rhetorical analysis. It aims at identifying the rhetorical elements along with the appeals made by the author while presenting their points of view. Interpreting how the author combines the elements and appeals to convince readers of their argument, as well as how successful they are in doing so, is the central idea of a rhetorical analysis. One can apply it not only to books and poems, but also to various objects such…

Words 169 - Pages 1

Carroll Rhetorical Analysis

Carroll provides plethora of situations encountered daily in order to demonstrate why rhetorical analysis is necessary. She expounds on the subject by using antithesis making a connection between two things. The author applies this by providing us with situations we are already familiar with such social influences. “As we interact with other people and with media, we are continually creating and interpreting rhetoric.” “When you post to your blog or tweet you are using rhetoric.” Also, by informing…

Words 210 - Pages 1

A Rhetorical Analysis Of Macneil

addition to that, with the hook, you presented MacNeil as a credible and trustworthy author. The second sentence of your introduction is a little bit confusing, it is difficult to read and understand its purpose. One of the keys to a successful rhetorical analyze is to be as concise and specific as possible. So, you should rearrange your sentences. The author purpose was clearly stated and you successfully provided enough background information on why the author wrote this piece. The end of the…

Words 512 - Pages 3

My Rhetorical Analysis

By searching for these common rhetorical tools, I learned a lot about the diverse ways an author can arrange their argument to better persuade an audience and how to better understand the thoughts and meanings behind it. Both articles effectively used logos, ethos, and pathos to make their claims, however, while one article relied mainly on the use of logos, the other relied heavily on using pathos in their writings. Looking at the separate ways the rhetorical modes were used helped me understand…

Words 1361 - Pages 6

Covergirl Rhetorical Analysis

Nestor Olmedo Garcia Olmedo 1 Writing 101 Professor Alford 18 September 2017 Rhetorical Analysis Nowadays advertising is an important part of our society, it plays an important role in customer`s life, because they inform us about the variety of products available for us to buy. Did you know that the average woman spends about $200,000…

Words 292 - Pages 2