'Rhetorical Analysis Of Bag !'

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BANG!. An eruption of vicious heat and flames bursts on screen, scattering shrapnel in every direction and sending a mushroom cloud of smoke high into the sky, slowly expanding in slow motion. A vicious explosion is an excellent way to capture attention, and advertisers know this. In a world peppered with constant advertising, a few people in the industry know what they have to do to stand out from the crowd, and use several important strategies to their advantage. Among these are tactics like hiring celebrities, exploiting the emotions of their audience, and using subtle repetition to implant an idea in their minds. Advertisers want to attract the viewer’s attention long enough to imprint an idea about the product in their minds and make it …show more content…
The camera pans over to the ‘director’ of the shot, who lectures Arnold on this, and hijinks ensue. Several scenes follow, all of which include Arnold failing to properly pronounce the line. The rapid change of scenes, which include, among others, a helicopter flight, the rescue of a woman in labor, paragliding into a field of sheep, and a vibrant explosion, work to retain the attention of the audience, and all showcase the main joke of the video. Arnold blames the sheep at one point for saying ‘baa’, shouts that the woman is in ‘labaaa’ (labor), and references his iconic line from the movie Predator: “Get to the choppa!” All of these events culminate in the introduction of another celebrity, Danny DeVito, stepping in with Arnold to say the line with proper pronunciation. The ad never describes what State Farm does, never mentions that it is an insurance company, and only says the words “State Farm” in reference to the fake movie that they are creating in the ad, “Agent State Farm”. Advertisers want to catch the attention of their viewers, and they have to do that quickly and dramatically, then keep their attention by rewarding them and continuing to provide the same energy that hooked them in the
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