Rhetorical Analysis On Big Bird

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A Deep Study: Big Bird
Everyone, at one point in his or her lives has observed and reacted to a McDonald’s commercial. The commercials always have the overjoyed kids and individuals biting into the colossal, luscious burger, which is the emphasis of the advertisement and not to mention the fetching tune “par a pa pa pa… I’m lovin’ it”. By the end we cannot help but want some McDonalds, much like the food industry induces us to want to eat, politicians induce us to vote for them. In order for one to become president of the United States, he or she must gain the votes from the public. There are various ways of getting votes. Nominees go through months of campaigning to get the votes necessary to win the state. Campaigns are necessary to gain …show more content…
Metaphors are statements or ideas that can be projected and cause people to change their mindset of behavior. This political advertisement talks about the metaphor of Big Bird being dangerous to America in attempts to ridicule the presidential candidate Mitt Romney. James Geary an American born –writer, wrote an excerpt in I is another “ Metaphor and Politics,” where he asserts that although there are many aspects about metaphors that are apocryphal, the truth is that people give a lot of attention to literal meaning (120). Even though the subjects in the long term do not agree to the metaphorical meanings, but these meanings do play a role in their perception and the way they look at things. Geary affixes another important issue about metaphors that they also go on to change attitude and behavior of a person (120). Metaphors that are being largely portrayed in these advertisements help form of ideas about the candidates. In other words, like Petracca and Sorapure assert in “Common Culture” advertisements aid people in personalizing the government and altering their point of view as
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