Generally, as far as infliction goes, the speaker would emphasize his claim when demonstrating ethos. An example from King’s speech would be “Go back to Mississippi, go back to Alabama, go back to South Carolina, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed. Let us not wallow in the valley of despair.” He emphasized how he feels, and includes those who share his views on this issue by saying “we”. He quickens his pace for emphasis yet softens how he speaks to appeal to the listener