Rhetorical Questions For Drunk Driving

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The language used in this advertisement is rhetorical questions. An example of this is ‘Why is she looking at the cat?’ This tells the audience that this is not a normal occurrence, and that the woman is clearly under the influence. Rhetorical questions are used frequently and are typical of drug driving advertisements as they make the viewer question and visualise the consequences that could come out of drug induced driving. Rhetorical questions are used to display strong messages and evoke emotions such as guilt, fear or empathy, which are powerful motivators for behavioural change. This rhetorical question helps emphasise the dangers of drug-impaired driving by drawing attention to the woman’s distracted state. It prompts us to think about
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