Sample Exam 1 Essay

Submitted By Guddi2010
Words: 2690
Pages: 11
Open Document
Ch. 1.
1. What is a global company?
A company that engages in global marketing conducts important business activities outside the home country market. The scope issue can be conceptualized in terms of the familiar product/market matrix of growth strategies
An industry is global to the extent, that a company’s industry position in one country is interdependent with its industry position in another country
Indicators of globalization:
Ratio of cross border investment to total capital investment
Proportion of industry revenue generated by all companies that compete in key world regions
Ratio of cross border trade to worldwide production
Global Market Participation
Marketing Mix Development
Adapt or Standardize
Concentration & Coordination of Marketing Activities
Competitive Moves
2. What are some of the growth strategies?

3. Which factors encourage globalization?
Globalization
i. Trade : Integration of national economies into the international economy ii. Direct Foreign Investment iii. Capital-flows iv. International flows of workers and humanity
v. Technology flow
4. Driving Forces Affecting Global Integration
Multilateral trade agreements
Converging market needs – information revolution
Transportation and communication improvements
Product development costs
World Economic Trends
Leverage
i. Experience Transfers ii. Scale Economies iii. Resource utilization iv. Global strategy
5. Standardization vs. Globalization
Globalization ( Standardization) : Developing standardized products marketed worldwide with a standardized marketing mix
Global localization (Adaptation): Mixing standardization and customization in a way that minimizes costs while maximizing satisfaction
i. Essence of segmentation ii. Think globally, act locally
6. What are the 4 management philosophies toward the world of business?
Ethnocentric Orientation :
i. Home Country is superior to others ii. Sees only similarities in other countries iii. Assumes products and practices that succeed at home will be successful everywhere iv. Leads to standardized or extension approach
Polycentric Orientation
i. Each country is unique ii. Each subsidiary develops its own unique business and marketing strategy iii. Multinational iv. Leads to a localized or adaptation approach, assumes that products must be adapted to local market conditions
Regiocentric Orientation
i. A Region is the relevant geographig unit
Geocentric Orientation
i. Entire world is a potential market ii. Strives for integrated global strategies iii. Global or transnational company iv. Pursues serving world markets from a single country or sources globally to focus on select country markets
v. Combination of extension and adaptation elements
Ch. 2.
1. Why do we study different economic systems? What are some of the differences and similarities among these economic systems?
Economic integration
Capital movements have replaced trade as driving force of world economy
Production has become uncoupled from employment
World economy as an dominating factor
E Commerce diminishes the importance of national barriers
Companies are forced to reevaluate business models

1) Market Capitalism
Individuals and firms allocate resources
Production resources are privately owned
Driven by consumers
Government’s role is to promote competition among firms and ensure consumer protection
2) Centrally Planned Socialism
Opposite of market capitalism; State holds broad power to serve the public interest; decides what goods and services are produced and in what quantities
Government owns entire industries and controls distribution
Demand exceeds supply
Little reliance on product differentiation, advertising, pricing strategy
3) Centrally Planned Capitalism
Command resource allocation is used extensively in an environment of private resource ownership
Example: Swedish government controls 2/3 of all spendings  Hybrid CPS,Capital.
4) Economic Freedom –
Show More

Related Documents: Sample Exam 1 Essay

Essay on Exam 1 Sample questionspretest

Sample questions for Exam 1 Which of the following structures can perform all the activities required for life? A) DNA B) cells C) organelles D) nuclei What does adaptation mean in a biological context? A) the way an individual's body adjusts to its environment B) the accumulation of favorable variations in a population over time C) the ability of organisms to alter their appearance under changing environmental conditions You try to start your car, but it does not start. Which of these is a…

Words 598 - Pages 3

Essay about Econ 1 Sample Exam

Sample Exam 2 – Econ 1 KEY Multiple Choice Question # Answer 1 A 2 B 3 B 4 C 5 A 6 D 7 B 8 C 9 C 10 C 11 B 12 A 13 C 14 B 15 C Short Answer Sections (3 questions – 30 points total) Question 1 Suppose that coffee beans are produced in a perfectly competitive, constant cost, industry. The diagrams below show short run supply and demand for the industry as a whole and the marginal cost for a typical coffee grower (assume all firms are identical in this industry). Coffee Growing Industry Representative…

Words 831 - Pages 4

Project Management and Sample Final Exam Essay example

Sample Exam Questions for INFS2848 INSTRUCTIONS FOR STUDENTS • Note this is only a sample. • Time Allowed: 2 hours • Please Note that this sample exam is for the purpose of allowing students the opportunity of developing skills and receiving feedback. The final examination in INFS2848 will not necessarily be in the same form or format as this sample exam. The scope of the final examination will be the totality of work covered in the semester. • Take this exam home, set aside 2 hours and try…

Words 604 - Pages 3

Business Finance Sample Paper

2012 Sample Final Exam 1 Note: This is an edited and revised version of a previous final exam. The reading time for this sample exam is 15 minutes and the writing time is 120 minutes. On this semester’s final exam you will be required to write your answers in the exam booklet and you will be provided with adequate space to do so. Note also that the format of this semester’s final exam will differ from the sample exam’s format. Further details on the format of this semester’s final exam will…

Words 2164 - Pages 9

Etteilvo Wear Case Summary

Knowledge After Training Years of Experience Confidence Certification Exam Age Pearson Correlation 1 .182 .338** .639** .426** .610** Sig. (2-tailed) .164 .008 .000 .001 .000 N 60 60 60 60 60 60 Level of Knowledge Before Training Pearson Correlation .182 1 .646** .310* .219 .287* Sig. (2-tailed) .164 .000 .016 .093 .026 N 60 60 60 60 60 60 Level of Knowledge After Training Pearson Correlation .338** .646** 1 .360** .294* .404** Sig. (2-tailed) .008 .000 .005 .023 .001…

Words 1254 - Pages 6

The Lives of Boring Ppl Essay

World History Practice Exam, Effective Fall 2011 Exam Information The AP World History Exam is 3 hours and 5 minutes long and includes both a 55-minute multiple-choice section and a 130-minute free-response section. The multiple-choice section of the examination accounts for half of the student's exam score, and the free-response section for the other half. Question Type Number of Questions Timing Multiple-choice 70 questions 55 minutes Document-based question 1 question 50 minutes…

Words 477 - Pages 2

Hsc Stage 6

of Religion 1 Unit Exam Intro - Within NSW, the Higher School Certificate (HSC) is administered to students who have successfully completed a satisfactory pattern of study in their final years of schooling. In combination with in-school assessments coordinated through the HSC course and externally administered final exams, student’s marks are determined. The HSC final exams assess the student’s knowledge and understanding of the content taught and learnt in their subjects. The HSC exams possess the…

Words 1258 - Pages 6

Essay about Review and Practice Exam Questions for

Review and Practice Exam Questions for Exam 1 Learning Objectives for Exam 1 Unit 1, Part 1: Population vs. sample Explain and give examples of individuals and variables. (Ch 1) Calculate a proportion. (Ch 3) Distinguish between a population and a sample. (Ch 1) Distinguish between a parameter and a statistic. Identify parameters and statistics in stories. (Ch 1) Explain the advantages and disadvantages of taking a census. (Ch 1) Describe the problems that can occur with sample statistics and explain…

Words 4697 - Pages 19

Math 201 Essay

MATH201 - Assignment 1 1. Conde Nast Traveler magazine conducts an annual survey of subscribers in order to determine the best places to stay throughout the world. Table 1.6 shows a sample of nine European hotels (Cond Nast Traveler, January 2000). The price of a standard double room during the hotels high season ranges from $ (lowest price) to $$$$ (highest price). The overall score includes subscribers evaluations of each hotels rooms, service, restaurants, location/atmosphere, and public areas;…

Words 982 - Pages 4

Chronic Bronchitis Research Paper

active sputum formation (1). Bronchitis is a subcategory of chronic obstructive pulmonary disease effecting 8.7 million adults, and resulting in 563 deaths in the past year (2). Bronchitis results from and is irritated by pollutant inhalation, harsh chemical inhalation, first and second hand cigarette smoke (1). The signs and symptoms of chronic bronchitis include, chronic tussis accompanied by expectorated sputum, chest pain, wheezing, lethargy, and a bluish paler to the skin (1). To be sure the ailment…

Words 642 - Pages 3