Samsung and Apple Essay

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| |APPLE |SAMSUNG |
| |Successful brands focus on customer needs and meet these needs in a way that causes customer delight |
| |Apple's customer focus is legendary. |[pic] |
| |Approach customers with a personalized warm | |
| |welcome | |
| |Probe politely to understand all the customer’s needs | |
| |Present a solution for the customer to take home today | |
| |Listen for and resolve any issues or concerns | |
| |End with a fond farewell and an invitation to return | |
|Logo history |1976 – Newton sitting under a tree |1938 - 1950 - Samsung Byeolpyo noodles |
| |1977 – designed by Rob Janoff, a rainbow-striped apple with a |1969 - 1979 – Samsung Group logo |
| |bite missing |1980 - 1992 – Samsung logo with “three Stars” |
| |1997 – monochrome look |1980 – 1992 – Samsung Electronics logo |
| |2001-2003 – Aqua-themed version of the monochrome logo |1993 - The cornerstone of the program was the dynamic blue |
| |2003 – Glass-thened version |Samsung logo, its 55th anniversary. |
| | |The blue color in the Samsung logo signifies trustworthiness, |
| | |reliability, and commitment in service. |
|Brand personality |“Free-thinking” and “non-conformist” |Inventive, Smart, Cool, Sleek, Friendly |
|Slogans, Traits |1970’s - “Byte into an Apple” |“Everyone’s Invited” |
| |1997-2002 - “Thing Differen”, | |
| |1998 – “iThink, therefore iMac”, “Say hello to iPhone” | |
| |“Inteligent”, “Get a Mac”, “Hello”, “hello (again)” | |
|Brand mission |Tim Cook: “ We believe that we are on the face of the earth to | |
| |make great products … in markets where we can make a significant | |
| |contribution.” | |
| |Steve Jobs: “We put ourselves in the customer’s shoes and ask: |

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