Essay on Samsung Case Study

Words: 6158
Pages: 25
Open Document
Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment

Caryn Ng Kar Yan
B1102572

Keah Mei Sian
B1102580

Nur Fathiha Bte Johan Ariffin
B1100381

Mohd Roshan bin Mohd Yusop
B0101223

Sarkunarajah S
B1001971

Wan Arjunaidi Bin Awang @ Wan Abdul Halim
E0300073

Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with their impressive financial performance. The astonishing part of their achievement is mostly guided by internal management capability, positive aligned culture and belief system that empowering human capital is the foundation in building and …show more content…
Though challenges will be there in integrating new employees and employees from diverse culture, Samsung is taking the right initiatives to address these gaps. In summary, Samsung is well positioned to address its internal weakness, and continue to be a strong organization.

EXTERNAL FACTOR EVALUATION FOR SAMSUNG | No | Opportunities | Weight | Rating | Weighted
Score | 1 | One of the strongest economy in the world. Ranked 15th globally in 2010 | 0.15 | 2 | 0.3 | 2 | Strong South Korean government initiative in tapping into its human resource capability | 0.2 | 3 | 0.6 | 3 | Improved relationship between South Korea and China in recent years, helps Samsung to break into the Chinese market. | 0.1 | 2 | 0.2 | 4 | South Korean culture of hard work and speed. | 0.2 | 4 | 0.8 |

No | Threats | Weight | Rating | Weighted
Score | 1 | South Korean culture of high power distance. All relationships are unequal. | 0.05 | 3 | 0.15 | 2 | Slim profit margin, in a globally competitive environment. | 0.1 | 3 | 0.3 | 3 | South Koreans are collectivist. Focuses on collective sharing of resources. | 0.05 | 2 | 0.1 | 4 | South Koreans’ avoid conflicts, and masked their feeling. Results in lack of open communication. | 0.15 | 2 | 0.3 | | | 1 | | |

2.75 |

Weighted score from External factor Evaluation show slightly
Show More

Related Documents: Essay on Samsung Case Study

Samsung Case Study

Samsung profits get smartphone boost Last updated 6 hours ago Samsung Electronics has posted a record quarterly profit, boosted mainly by growing sales of its smartphones. It made a net profit of 7.15tn won ($6.4bn; £4.2bn) during the period, up from 5.05tn won a year ago. Profits also rose from the previous quarter. The Korean firm's results are in sharp contrast with rival Apple, which this week reported a drop in quarterly profits for the first time in a decade. Samsung displaced…

Words 460 - Pages 2

Samsung Case Study Essay

Maintaining the “Single Samsung” Spirit: New Challenges in a Changing Environment Caryn Ng Kar Yan B1102572 Keah Mei Sian B1102580 Nur Fathiha Bte Johan Ariffin B1100381 Mohd Roshan bin Mohd Yusop B0101223 Sarkunarajah S B1001971 Wan Arjunaidi Bin Awang @ Wan Abdul Halim E0300073 Abstract Samsung portrayed a very interesting and impressive success story in every aspect of development. Although they were hit hard by financial crisis in 2009, Samsung survived the ordeal with…

Words 6180 - Pages 25

Essay case study for Samsung

countries where sweatshops are prevalent like India, wages are extremely low and unfair (Arnold 20016). Samsung a multinational electronic and telecommunication company pay employees according to their ability portrayed through work accomplished ( Samsung Techwin 2015). During each year employee performance is monitored and evaluated, each individuals abilities are fairly depicted through their wage (Samsung Techwin 2014). It is said that companies that implement a performance base pay profit more as it…

Words 2391 - Pages 10

Coca-Cola Creating Value

Name: Qijue Wang ID: 43717873 or s4371787 Summary---case study part As the world’s most valuable brand based on Interbrand’s best global brand study of 2011, Coca-Cola is the one of the best case study in terms of creating value. To start with a data shows the annual net sales of Coca-Cola in 2004 were flat, even though the company did a series of reorganizations, Coca-Cola had failed to spur growth. When the company got into terrible trouble, Neville Isbell had had to get back to…

Words 387 - Pages 2

Brand and Samsung Essay

Samsung Group Case – Intro Samsung is an amazing corporate study. In just over the span of one generation, the company went from selling agricultural products to being on the forefront of global technological advances as it relates to consumer electronic products. This transformation was achieved from multiple tipping points which shaped the next level of expansion. A key transition point was the acquisition of a semiconductor business launching the company on its current technological trajectory…

Words 2804 - Pages 12

Electronic Giant Samsung Team Up To Increase Sales And Enhance Brand Awareness

Project 1 Case Study Recording Artist Jay Z and Electronic Giant Samsung Team Up to Increase Sales and Enhance Brand Awareness During the 2013 NBA Finals Miami Heat vs. San Antonio Spurs game 5, Samsung ran a commercial announcing that they would be releasing recording artist, Jay Z’s 12th studio album, Magna Carter Holy Grail, 3 days before its scheduled drop date of July 4th, exclusively to Samsung users only via a mobile app for Samsung Galaxy smartphones. http://www…

Words 1351 - Pages 6

Samsung Marketing Strategy

CASE STUDY SAMSUNG ELECTRONICS CO TABLE OF CONTENTS 1.1 Acknowledgment 1.2 Introduction 1.3 SWOT Analysis 1.4 Segmentation strategy 1.5 Market Targeting 1.6 Positioning Strategy 1.7 Product strategy 1.8 Price strategy 1.9 Value chain strategy 1.10 Promotion strategy 1.11 Financial status 1.12 Recommendation to management 1.13 Attachments of Samsung Products ACKNOWLEDGEMENT Above all i would like to thank “ALMIGHTY ALLAH” whose guidance let me courageous at every moment. I believe that he is the…

Words 1974 - Pages 8

Essay on Week 10 Case Study Analysis

Business Functions Case Study Analysis What is a business case study? • Is a written record of the events that occurred in a particular organisation or within a particular industry during a specific time period. • It highlights the main internal and external factors that explain an organisation’s success or failure. • It allows insight into how theoretical management models really work (or don’t). What information is in a case study? The details included in a case study may include, but are…

Words 825 - Pages 4

business proposal Essay

future sustainability of Samsung in the emerging competitive environment. In this research proposal firstly the introduction will be given for the context of future sustainability and emerging market of competition. The major aim and objectives along with the questions for research regarding the main subject will be described in this proposal. Furthermore the topics which of the main topic will be covered in the literature review which is regarding sustainability of Samsung and emerging competition…

Words 1800 - Pages 8

Essay on Business Ethics and Csr in the Context of Samsung

BUSINESS ETHICS AND CSR IN THE CONTEXT OF SAMSUNG ELECTRONICS 1.0 Introduction In the 21st century of business, there are number of factors apart from the financial figures that play a vital role for the success story of the business corporations. These factors include the culture adopted by the business, philosophy of the management of the company, code of ethics and standards followed by business. The presence of all of these factors in the business’s ethical guidelines has a significant…

Words 3281 - Pages 14