Simply Brilliant Summary

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Observation is a highly beneficial strategy that can help identify the main dilemma of a business. Business managers constantly neglect using the strategy of observation. For this reason, most CEO’s decide on implementing a new marketing solution which provides little or no results at all. As explained in the book Simply Brilliant, observing a business from a consumer's perspective is highly beneficial to identify the reason for either decreasing sales or unsatisfying customer service. This strategy has become apparent in massive business, such as Starbucks that increased sales by changing small tasks. For instance, Starbucks observed that requiring a signature for credit card transaction was increasing the transaction waiting time. In addition,
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