Essay on Social Media

Buddy Media Facebook Study

Strategies for Effective Wall Posts: A Timeline Analysis

data RepoRt

Introduction Methodology When to Post Best Days to Post By Industry Facebook Interaction is Nocturnal, Post During “Non-Busy Hours” Post 1-2 Times per Day, Don’t Exceed 7 Times per Week What to Post Thinking About Attachments? Use Photos First Use Long and Shortened URLs in Tandem Content Analysis — Generating Comments If You Are Asking a Question, Ask it at the End Have a Cool Image? Tell Friends to “Caption This” Ask Fans to Fill in the _____ to Get More Comments Content Analysis — Increase Overall Interaction Not All Emoticons are Created Equal Emoticons May or May Not Bring a Smile to Your Fans’ Faces Want Fans to Take Action? Use a Call to Action Use Specific Calls to Action to Drive Interaction Fans Interact More with “Winning” and “Giveaway” Keywords Conclusion Take Away: Facebook Wall Posts Cheat Sheet When to Post: Reference Guide

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Introduction
When Facebook announced and subsequently transitioned all Pages to its new timeline format, marketers had a number of questions. How does this new format for presenting content impact the ability to engage my audience? Have my strategies for effective posting changed? Does content that garnered high interaction before timeline still get people interacting with timeline? Do the insights from Buddy Media’s last data report, “Strategies for Effective Wall Posts: A Statistical Review”1 still apply? As Facebook marketing continues to mature, brands and agencies are asking smarter questions concerning posting strategies. Analysis is a critical part of being able to solidify those strategies. Instead of implementing a one-size-fits-all approach, marketers are reorganizing internal teams and social strategies to better meet overall business objectives.

Facebook users interact with you in different ways and frequencies. Likes ( ) make up approximately 79% of all interaction, while comments ( ) account for 15% and shares ( ) 6%. depending on your goal, one of these interactions may be considered more valuable than another. But each reflects an important touch point in the conversation with your audience.
For marketers looking to interact with Facebook users in particular ways, this report serves as a guide to reach Facebook marketing goals. And for those marketers looking to boost overall interaction on Facebook, there is plenty of data to help support that initiative. In this report, you’ll learn: • Best days and times to post on Facebook by industry • What type of content resonates best with Facebook users • Posting strategies proven to increase interaction

1 http://bddy.me/effectivewallposts

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Methodology
Buddy Media analyzed user engagement from more than 1,800 Facebook pages from the world’s largest brands. data was collected for two months after all brands were moved to timeline (april 1 – May 31, 2012).
Key metrics analyzed include the following: • Like Rate: number of likes divided by number of impressions per post • Comment Rate: number of comments divided by number of impressions per post • Share Rate: number of shares divided by number of impressions per post • Interaction Rate: likes + comments + shares divided by number of impressions per post Notes: • All posts with paid impressions were excluded from this analysis. • Link clicks were not included in the calculation for interaction. Link clicks are not an intraFacebook engagement metric and also inflate the interaction rate for for posts containing links, thus weighing those instances unevenly.

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