Starbucks Rhetorical Analysis

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Starbucks is a well-known coffee company with coffeehouses worldwide. A few years ago Starbucks released a print advertisement called “If your coffee isn’t perfect”. In this advertisement, Starbucks makes the argument that their coffee is the best compared to its competitors. They are also claiming that their coffee is not only the best, but that it is perfect. This advertisement uses many different rhetoric strategies to attract their audience of potential customers. They use strategies such as ethos, pathos, logos, and esthetic appeal, in order to reach their target audience effectively. I believe this advertisement’s argument is very successful in reaching and persuading the intended audience. The argument Starbucks is making can be seen …show more content…
The coffee cup stands out due to it being white and going against the more natural colors. This makes the audiences eyes flow from the coffee cup, with the Starbucks logo on it, to the text. This is effective because the audience will know right away that the advertisement is for Starbucks and what they read next is describing Starbucks; Versus, if the coffee cup did not stand out. In this case, it would be ineffective because the audience might read the text first, then they might think of another coffee brand before they see the Starbucks coffee cup. This advertisement uses logos when it says, “If it’s still not perfect, make sure you’re in a Starbucks”. By saying this, the advertisement is persuading the audience by stating that their company is better and cares about their customers more than other coffee companies. This statement is then backed up by Starbucks good reputation and …show more content…
It uses all three devices: ethos, pathos, and logos. Starbucks uses these rhetoric devices to persuade the audience to agree with their argument. The argument that Starbucks proposes is that, its coffee is the best compared to its competitors. The company is also proposing the argument that its coffee is not only the best, but it is perfect. Starbucks uses the three devices in a very effective way. For example, they use ethos to make the audience believe their company is credible by their logo and reputation. Then they use logos to state that they have the bets coffee and that they are better then their competitors. The final example is they also use pathos to make the audience feel that Starbucks is a part of the community and give the feeling that their coffee is natural. Also they give the feeling that they truly care for their customers. All of these examples effectively persuade the intended audience, that Starbucks is better than their competitors and they make the perfect cup of
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