State Farm Rhetorical Analysis

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State farm's Yin Yang commercial is the perfect television advertisement that portrays all four rhetorical strategies. In this advertisement, State Farm is telling their audiences that their insurance company is not just only there for them when things go wrong, but they will be there for them when things go right. Ethos is used through out the commercial by using showing some right and wrong life moments that people go through everyday, such as car accidents and weddings. This gets the audience attention by making them feel as though the insurance company is sympathetic to everyday life situations. Logos is used in the ad when the narrator states that other insurance company's are there only when disaster takes place. They are trying to persuade
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