State Farm Rhetorical Analysis

Words: 1104
Pages: 5
Open Document
The State Farm ad uses rhetorical elements like music, still image, visuals, and narration to ensure its audience of security and support regardless of how serious the damage is. In addition, these elements were in the ad to show the damage that natural disasters cause and also provide perspective on how these State Farm representatives can help you manage damages like this. They went with an appeal which was scarier to convince their audience that no one can control Mother Nature and the devastation that comes with natural disaster, but what they can control is buying insurance. State Farm then represents themselves as the heroes that can come save the day, when you buy insurance not only are you insured, but what also comes with insurance is security and support. The still images of destroyed houses in the film present the …show more content…
The softer music faded briefly to a more serious tone while the agent had his back towards the camera facing the treacherous sea. The deliberate newer appeal had to be the answer when their purpose is to win over consumers who were victims to much worse and serious accidents like natural disasters. Not discrediting their normal witty commercials on damaged vehicles but State Farm couldn’t compare damaged cars to properties being absolutely obliterated, therefore, they couldn’t go with a sappy witty appeal. In order to win over victims in distress and to gain their trust, State Farm had to change their rhetoric and know when to use their Kairos effectively in succeeding of gaining the trust of these
Show More

Related Documents: State Farm Rhetorical Analysis

State Farm Rhetorical Analysis

State farm's Yin Yang commercial is the perfect television advertisement that portrays all four rhetorical strategies. In this advertisement, State Farm is telling their audiences that their insurance company is not just only there for them when things go wrong, but they will be there for them when things go right. Ethos is used through out the commercial by using showing some right and wrong life moments that people go through everyday, such as car accidents and weddings. This gets the audience…

Words 188 - Pages 1

Rhetorical Analysis On State Farm Insurance

State Farm insurance was founded in 1922 by a retired farmer named George J. Mecherle. Originally, the company was intended for automobile insurance, but since then, it has grown to many different types of insurance. Since 1960, many different types of advertisements and commercials have been made to further grow the company (State Farm 1). One of the ads State Farm has used to further grow their company is entitled “Never.” As the commercial opens, a group of guys that seem to be in they're early…

Words 931 - Pages 4

Rhetorical Analysis Of Against Meat By Jonathan Safran Foer

According to a study in 2008, only 3.2% of the population in the United States are vegetarians. Many people have different opinions on whether killing animals for food is an moral practice or not due to their own set of beliefs. In that small percentage of vegetarians is Jonathan Safran Foer, the author of the article “Against Meat” in the book They Say, I Say. He discusses about why he became a vegetarian through a narrative of different times throughout his own life. His purpose for writing this…

Words 1277 - Pages 6

Essay about Critical Review of Animal Farm

“Animal Farm” Bibliography: Orwell, George. “Animal Farm.” New York: Penguin Books Ltd, 1989 Introduction and Summary: Animal farm is an animal fable with a deliberate purpose. It is very realistic about society and its politics. There are a number of conflicts in Animal Farm: the animals versus Mr. Jones, Snowball versus Napoleon, the common animals versus the pigs, Animal Farm versus the neighbouring humans, but all of them are expressions of the underlying tension between the oppressors…

Words 2570 - Pages 11

Animal Farm and Powerplay Essay

Powerplay Prelim Assessment Task: Powerplay Essay Composed in response to, "Relationships at all levels involve complex powerplay". Detailed analysis of Shakespeare's "Antony and Cleopatra" (1606), Ridley Scott's "Gladiator" (2000) and George Orwell’s “Animal Farmâ€? (1945) “Powerplay” necessitates the multifaceted manipulation of power in public and private relationships to achieve pre-eminence. The interplay of power exists to stipulate the associated characters to stupendously struggle…

Words 1383 - Pages 6

Green Energy Essay

Rhetorical Analysis Green Energy Alternative energy, renewable energy, energy conservation, whatever the word may be; they all can be described with one word: green energy. So much is being done to conserve energy, like making electrical cars that will reduce gas emissions so that it won't clog up the Earth’s ozone, and changing all light bulbs to fluorescent bulbs, and using nuclear power for energy or wind turbines for energy and also solar panels for energy. This topic is interesting because it…

Words 2799 - Pages 12

Essay on Michael Pollan Argument Analysis

William Jensen Professor Cavender RWS 280 section 19 February 11, 2013 Word count: 1775 Politics, Food, and corn: A recipe for change? Americans today are no strangers to stretching every dollar earned in an attempt to live the American dream. Most people work long hours and eat on the fly with very little thought to what, or where, the food they have purchased came from. The reason food is so inexpensive has not been a concern to the average American, but the article written by…

Words 1799 - Pages 8

Silent Spring - Rachel Carson Essay

please visit: http://www.bookrags.com/studyguide-silentspring/ Copyright Information ©2000-2007 BookRags, Inc. ALL RIGHTS RESERVED. The following sections of this BookRags Premium Study Guide is offprint from Gale's For Students Series: Presenting Analysis, Context, and Criticism on Commonly Studied Works: Introduction, Author Biography, Plot Summary, Characters, Themes, Style, Historical Context, Critical Overview, Criticism and Critical Essays, Media Adaptations, Topics for Further Study, Compare…

Words 30115 - Pages 121

Semester Project Leadership of Adolf Hitler Essay example

Historical Leader Analysis Adolf Hitler Say what you may about Adolf Hitler, one thing is for sure he had the ability to lead others. According to listovative.com, “He became the Chancellor of Germany in 1933, rising through the ranks and waged a great war. But his oratory skills, military expansions, and economic growth plans are something whose credit we have to duly give him and him alone.”1 Hitler would be defined by Daft, in The Leadership Experience, as falling under the old-paradigm mindset…

Words 3795 - Pages 16

Analytic Literature Review Final Paper

01 March 15, 2012 Abstract The purpose of this paper is to conduct a literature review of the topic selected for this final project which is “The feminist viewpoint on organization theory and what historical factors determined the present state of affairs. As a woman over 50 and returning to the job market after many years, there has been a great deal of change in attitudes and philosophies in regard to the feminist attitude in business. Many feminists became aware of this topic many years…

Words 4890 - Pages 20