Business Strategy: A Marketing Plan For A Business Plan

Words: 8317
Pages: 34
Open Document
Table of Contents

Executive Summary...........................................................................................................3
Product Profile……………...............................................................................................4
Business Review….............................................................................................................6
Key Issues/Key Learnings……….....................................................................................9
Planning Conclusions…..................................................................................................11
Marketing Strategy & Objectives……….…..................................................................16
Key …show more content…
The company would like this particular group to perceive it as being the only one who can organize the best party in Montreal.
d) Tourists
This group includes northern Americans as well as Canadians from other provinces, mainly Ontario. These are individuals that are looking for a good time in a new city, either for bachelor parties or simply for a weekend getaway with friends. They like to come to Montreal because its culture diversity, European flair, and outstanding party scene. Montreal VIP would like to attract these individuals to their city for their parties and would like to be perceived as the only party planning organization that can truly make them enjoy their stay in Montreal.
e) Corporations
Since corporations tend to plan bigger events, rather than small parties, Montreal VIP would like this group of stakeholders to believe the company is one of the best in Montreal to plan, organize and coordinate special corporate events because of its high customer focus and numerous contacts.
f) Media
Even though the media does not directly deal with the organization, it has a strong influence on public opinion and this is why Montreal VIP would like to ensure this groups has a positive perception of the organization as a whole so as to influence potential customers that delegating the party and event planning to Montreal VIP is the only way to ensure a successful party.

Business Review
Market Overview
Market Definition
Montreal VIP offers entertainment
Show More

Related Documents: Business Strategy: A Marketing Plan For A Business Plan

The Strategic Marketing Plan - Ambipur Essays

Executive Summary Different sectors of household care in Malaysia are exhibiting different degrees of growth. In 2002, the value of growth for matured products, such as laundry care, insecticides, chlorine bleach and dishwashing products are driven downwards by price discounting. On the other hand as urban consumers are getting more sophisticated, household care sectors such as air fresheners and toilet care products experienced robust growth. New products such as electric air fresheners and fragrance…

Words 8110 - Pages 33

Essay about Strategic Marketing Plan for a Water Bottling Company

[pic] Strategic Marketing Plan for Water Mart Systems (Pvt.) Ltd [pic] Index Page |1.0 INTRODUCTION |3 | | 1.1 - Definitions for marketing |3 | | 1.2 – The role and the importance of marketing in strategic planning…

Words 2743 - Pages 11

Essay on Charetered Managament Institute Level 7 Diploma - Course Details

Strategic Management and Leadership Level 7 Strategic Management and Leadership Contents Page Qualification structures Unit 7001 Unit 7002 Unit 7003 Unit 7004 Unit 7005 Unit 7006 Unit 7007 Unit 7008 Unit 7009 Unit 7010 Unit 7011 Unit 7012 Unit 7013 Unit 7014 Personal development as a strategic manager Strategic performance management Financial management Strategic information management Conducting a strategic management project Organisational direction Financial planning Strategic marketing…

Words 3591 - Pages 15

Marketing Plan Essay

Contents Of A Good Marketing Plan And How To Write It Marketing plans are created to achieve companies’ s goals, needs, and satisfy their customers. The goals are an important component of the marketing plans. This text is effective because it goes through the difficulties that many companies have in implementing their marketing plans. For example, marketing plans can prove unfruitful because of a poor management of change implementation. Corporations can differentiate their marketing plans strategy to…

Words 527 - Pages 3

Essay about Marketing Research

1. Introduction to marketing Definitions of Marketing • Management function responsible for assuring that every aspect of the org focuses on customer relationships by delivering superior value • A social managerial process by which individuals and groups obtain what they need and want through creating, offering, and exchanging products of value with others • The process by which companies create value for customers and build strong customer relationships in order to capture value from customers…

Words 2219 - Pages 9

Strategic Plan Part 1: Conceptualizing a Business Essay

Strategic Plan Part 1: Conceptualizing a Business 1 Strategic Plan Part 1: Conceptualizing a Business BUS/475 - Integrated Business Topics Michael Portillo August 29, 2011 Strategic Plan Part 1: Conceptualizing a Business 2 GPS Marketing is a marketing company that specializes in getting qualified guaranteed prospects to see in front of independent insurance agents. GPS actually stands for “Guaranteed Prospects to See”. GPS Marketing guarantees every agent that comes aboard with…

Words 2149 - Pages 9

Essay about Marketing Planning

(HND) in Business Unit Number and Title: Unit 19: Marketing Planning Unit Level: QCF Level 5 (Y/601/1259) Module Tutor: Email: Date Set: 07th April 2014 ______________________________________________________________________________________________________________ Module Specification Aim The aim of this unit is to provide learners with the understanding and skills to develop marketing plans that meet marketing objectives, and meet the needs of the target market…

Words 3355 - Pages 14

Marketing and Levi Strauss Essay

Q1: A marketing information system is the set of procedures and methods for making the regular planning, collecting, analysing and presenting the information for making it useful for making marketing decisions (Strydom, 2007). The process of marketing information system goes through three stages. At first, the system collates the data which are required for marketing decision. Then the data is used to do market research and finally the data get processed to aid in marketing decision (Kumar & Sharma…

Words 1122 - Pages 5

Role Of Finance In Tesco

cash from sales to pay for these costs. Link to cash flow forecasting. Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing. The marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible. In Tesco the two different functional areas that could…

Words 998 - Pages 4

Taking A Look At Kudler Fine Foods

advertisement in the San Diego phone directory. Performing Marketing Research will greatly aide Kathy’s vision of growth and expansion. Marketing Research Marketing research is the systematic gathering, recording, and analysis of quantitative and qualitative data used for making well thought out business decisions. It is needed in order to “introduce (new) products and services that create value in the mind of customers” ("Marketing Research", 2010). It is a six step process in which (1) an…

Words 1009 - Pages 5