Many case studies have been done in laboratories under controlled conditions.The results of some of these tests has shown some retention of subliminal data is being retained by the subject. The data collected by some of these experiments implies that subjects could not be controlled on the level as to actually choose to act on the hidden message embedded in music or images presented. In a double-blind study done by Sebastian Steinhardt , Holger Plottke and Christian Stick . The research was somewhat inconclusive in that the variables in age seem to make a small differences on how much the subjects were affected by the target information. The younger group was able to choose the product more easily, than the older group. This information was being uploaded to them without any prior knowledge as to what the study was about. The tempo of music seemed to have an affect on how the subject responded. In certain cases groups responded quicker to upbeat music than slow. Also the time between exposure to the subliminal message seemed to also have an effect on the outcome of the test. To the degree that if the time was to long no effect was