Journal of Business Research 59 (2006) 214 – 224
Bases of e-store loyalty: Perceived switching barriers and satisfaction
George Balabanis a,*, Nina Reynolds b,1, Antonis Simintiras b,2
b
Cass Business School, City University, 106 Bunhill Row, London EC1Y 8TZ, UK School of Business and Economics, Swansea University, Singleton Park, Swansea, SA2 8PP, UK Received 1 June 2004; received in revised form 1 April 2005; accepted 1 June 2005
a
Abstract Loyalty, its antecedents, and its consequences…
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