Super Bowl Commercial Analysis

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One of the most controversial and polarizing ads made to air during the Super Bowl wasn’t meant to be controversial or polarizing at all, according to the company’s CEO.
The ad, which aired in full only on the company’s website after it was deemed too politically charged by Fox, inspired both cheers and jeers on social media due to its depiction of a massive border wall not unlike the one President Trump has proposed. It was taken place in Mexico, showing a woman and her daughter trying to flee their country to the Americas for a better life. It shows the steps and paths they have to take, while the obstacles they face appear. The ad’s online conclusion portrays US construction crews building a wall. After an arduous journey, the mother and …show more content…
But then, she discovers a door in the wall. They push it open, and the ad ends with, “The will to succeed is always welcome here.” The journey of the mother and daughter was a demonstration of the human spirit, grit, determination and hard work. These characteristics however represent what makes 84 Lumber and our country great. The commercial seems to want people to embody those characteristics, no matter where you’re from. The company is trying to open their business to everyone and not just certain people. Maggie Hardy Magerko, owner and president of 84 Lumber, created a commercial that doesn’t only show their product, but then she went and gave the ad a political theme. However, not just any political theme. It’s about immigration, at a time when the issue couldn’t be more divisive. I believe that the ad intended to make a "patriotic" statement and aimed to make the company a household name throughout the country as it expands and opens more stores in the US. The message behind this ad is the expansion of where their company will go and who they will target. Their ad wasn’t supposed to attack our

Super Bowl Commercial Analysis

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