Sweet Osmanthus Sauce Case Study

Submitted By chenyh629
Words: 2880
Pages: 12
Open Document
Introduction
Sweet Osmanthus Sauce
Osmanthus fragrans is a native species of Asia, distribute from southern China to Taiwan and Japan, and also includes Indonesia and Thailand. The flowers are white and yellow with a strong fragrance. Sweet Osmanthus Sauce is made from the fresh flower with honey and a dash of salt. It is widely using in Chinese traditional food making, such as rice cake and biscuits. Osmanthus fragrans also have medicinal value, the aromatic substances contained in it could relieve cough and asthma role. Sweet-scented osmanthus fragrant can eliminate mouth odor and efficiently kill bacteria, is a diet good for patient with halitosis (Chin Food).
Oversea market selected
We selected to bring sweet osmanthus sauce entering Perth. Perth is the main city of Western Australia which means more abortion and facilities, including supermarkets and retail stores. Our sauce will have more opportunities to expose and sale. Also Perth has many Chinese immigrates & people on working holiday. People on working holiday are mainly from China, Hong Kong and Taiwan. They will have higher adoption toward our sauce because they may try it before or they are regular users. And Australia is famous in honey making, sweet osmanthus sauce will have an opportunity to cross-manufacturing with a local honey brand. It can increase the sauce quality by using a better honey. Moreover, Western Australia is the second high earning state in 2012 (Figure 1). People in WA will have more disposable income and higher ability to buy relatively.

Company background
HuaQiao is a Chinese brand with 50 years’ experience of producing sauces. They are producing soya, spicy, vinegar and sweet osmanthus sauces etc. all around China. HuaQiao’s products manufacturing at Guangxi, Guilin. Osmanthus fragrans are abound in Guilin because of the weather and geographic location.
Mission Statement – to be an international sauces brand
There are no clear mission statement of HuaQiao. In the feasibility report, we set “to be an international sauces brand” as the mission statement of the company.
Corporate Goals
To devote at least 10% of gross profit between 2016 and 2018 towards feasibility studies, resulting in entry into Western Australia, Perth by the end of 2018
To have 5% growth in market share of Western Australia sauce’s industry between 2015 to 2017

PESTEL analysis
Political
Australia – China Free Trade Agreement
The key interests and benefits of the agreement:
The removal or reduction of the tariff and non-tariff barriers affecting bilateral trade in goods, which could, in particular, reduce transaction costs and improve efficiency.
Reduction or removal of regulatory barriers which restrict services in order to support improved trade flows across goods and services of interest to both economies.
Implementation of measures to encourage more foreign investment between Australia and China, providing a firm foundation for the future economic relationship.
(DFAT, 2014)
Because of the benefits that agreement provided, there will be more and more Chinese brand entering Australian market, therefore the competition is keen.
Guilin agricultural subsidize
Picking & manufacturing osmanthus fragrans is in the agricultural industry, China Government will support and give subsides to company promote agricultural in Guilin. HuaQiao will have government funding in local primary manufacturing. Therefore, we will have larger capability investing in Perth’s business operating.
Economic
The value of AUD is increasing constantly, there are pros and cons of running business in Western Australia. If company directly import product to WA and sold it will gain the greatest profit in term of RMB. However, the logistic/ labor/ manufacturing cost in WA is higher in term of RMB. Company need more capability to foreign direct investment in WA, Perth.
Also the different economic condition in China and Australia, HuaQiao will has an advantage of producing primary product which is picking
Show More

Related Documents: Sweet Osmanthus Sauce Case Study

Nt1310 Unit 3 Assignment

what im saying is im cooked for math would say but I will attempt…

Words 480 - Pages 2

BA 305 Notes Chapter 7 Essay

Options Compositional Modes for Electronic Media Community Q&A Sites Email Planning Email Messages Writing Email Messages Completing Email Messages Instant Messaging and Text Messaging Understanding the Benefits and Risks of IM Adapting the Three-Step Process for Successful IM Website Content Organizing Website Content Drafting Website Content Podcasting Understanding the Business Applications of Podcasting Adapting the Three-Step Process for Successful Podcasting BA 305 – Chapter 7 LECTURE NOTES…

Words 1941 - Pages 8

Essay cefazolin Ancef

cell death. Pharmacokinetics: (absorption, protein binding, metabolism, excretion, half life, route onset peak duration). Absorption: IM - Well absorbed. Protein Binding: 74—86%. Metab. & Excret: Excreted almost entirely unchanged by the kidneys. / Half-life: 90–150 min (↑ in renal impairment). Route: IV: - Onset: Rapid / Peak: 5 min / Duration: 6–12 hr Route: IM: - Onset: Rapid / Peak: 0.5–2 hr / Duration: 6–12 hr Contraindications/ Precautions Contraindicated in: Hypersensitivity to cephalosporins…

Words 385 - Pages 2

1 Program Schedule Standards1 CCB Change Essay

hierarchical structure used as a basis for the development of the project schedule and cost model 2 Program master schedule An Integrated Master Schedule (IMS) is created after contract award. Prior to project kick-off, the State and the Prime Contractor will each prepare their schedules for integration into a single schedule - the IMS. The IMS is the combined list of deliverables and tasks to be completed by State and Prime Contractor staff. The combined schedule is based on the State’s Project WBS…

Words 483 - Pages 2

Teaching Notes For The Cases

IM for Lovelock & Wirtz, Services Marketing 7/e Teaching Notes for the Cases Section 4 APPENDIX 4-1 NOTE ON STUDYING AND LEARNING FROM CASES INTRODUCTION TO CASES The cases featured in this book are representative of real-world problems that managers in different service organisations have to face and resolve. They describe problems from a wide variety of industries in several different countries. Some of the events depicted took place recently, while others occurred some years ago but still contain…

Words 1614 - Pages 7

Music Therapy Affecting Adolescent's Depression

In addition, music therapy combined with art therapy lowers the depression levels of both adolescents and adults by expressing their feelings and emotions. In a study conducted by Im and Lee, they found out that music therapy, as a form of art therapy provides a way to stimulate the central nervous system by permitting the patients to move both hands and encourage ego resulting to an easier flow of expression of repressed emotions. Music allows introspection which is an essential part of coping with…

Words 1221 - Pages 5

s 商科 Essay

recognise as revenue until later. 4 - i asked the lecturer and im pretty sure they said to use the dividends that were actually paid in the year 2014 so trade me is final dividend of 2013 at 8.3 cents per share, and the interim for 2014 of 7.6 cents per share. restaurant brands is 2013 interim of 6.5, final dividend of 10. use that to calculate the dividends earned and the dividend yield ratio (total dividends/current share price). for 4 iii im not sure if they mean higher dividend yield ratio in general…

Words 457 - Pages 2

Overview Of Pharma 50

www.PharmExec.com PHARMACEUTICAL EXECUTIVE Pharma 50 ELECTRONICALLY REPRINTED FROM JUNE 2014 A Pharma 50 Insight: The Accelerating Growth of Specialty Markets By Waseem Noor and Michael Kleinrock, IMS Rank 1 2 3 4 5 6 7 8 9 10 Company headquarters [website] Photo: Thinkstock highlight of the Pharma 50 ranking over the last few years is the steady upward trajectory of companies with a strong franchise in specialty medicines. Specialty markets are appealing to companies that have a strong…

Words 3878 - Pages 16

Essay about Caribbean Brewers

has all but been eliminated since the plant expansion. With respect to production costs, JJ and other production personnel are eligible for a bonus provided that total production costs do not exceed 43% of sales. Figure 2 contains the format of the report that is used to assess production efficiency and bonus calculations. JJ explains that the production process for brewing beer has been fundamentally the same for decades, as outlined in Appendix 1. The first two steps, i.e., milling and mash tun,…

Words 3150 - Pages 13

ACCREDITATION AUDIT 2 Essay

is required to stay within the rules. Incompliance: IM.02.02.01 EP 1. Nightingale Community Hospital is in compliance with using standardized data collection throughout the hospital. Nightingale Community Hospital Admission Orders form clearly shows that the hospital uses standardized data collection to document patients’ medical care. NPSG 1and NPSG 2; charts indicate that information is collected and analyzed throughout the hospital. IM.02.02.01 EP 2 Nightingale’s admission orders form and…

Words 1993 - Pages 8