Swot Analysis Louis Vuitton Essays

Words: 1851
Pages: 8
Open Document
Strengths :
Louis Vuitton’s quality reputation: they qualify themselves as a traditional brand( long history) and as the largest producer of Luxury Goods . they tend more recently to become creative .
Consumers across the world : European countries (21% , United States but also a new emerging market in Asia (27% in 2011) *
Bernard Arnault named Marc Jacobs in 1997 as an artistic Director of Louis Vuitton Marketing with different star icons : Gisele Bundchen ,Gorbatchev , Caterine Deneuve, Bono , Keith Richards , Madonna => helps to identify to the product . Project an image of the product.
They sell their product only in their own stores , in Paris , London , New York , Asia ( new Chinese store opened in Shangaï ) called « …show more content…
Maybe they could use more excentric , original and less expensive materials ,so that their prices would be lower , and the brand would be less traditional.
Maybe Louis Vuitton should begin some collaborations with movie makers or some artists . So that it will make us some advertising , and communication and increase the desire of brand in customer’s mind . And that will avoid Louis Vuitton some useless and silly scandals ( like Britney Spears or the Hangover)

* *

Political impacts on Louis Vuitton : The Anti-Counterfeiting Trade Agreement (ACTA) aims to establish an international legal framework for targeting counterfeit goods, generic medicines and copyright infringement on the Internet, and would create a new governing body outside existing forums, such as the World Trade Organization, the World Intellectual Property Organization, or the United Nations. a response to "the increase in global trade of counterfeit goods and pirated copyright protected works"

Technological impacts on Louis Vuitton :
Its factories use techniques from other industries, notably carmaking, to push costs down ruthlessly and to allow teams of workers to be switched from one product to another as demand dictates. It has adopted methods of quality control, too: one quality supervisor came from Valeo, a French auto-parts supplier. The result is long-lasting utility, beyond show, which is valuable in difficult times.`
Vuitton's growth
Show More

Related Documents: Swot Analysis Louis Vuitton Essays

Louis Vuitton Moet Hennessy Case Essay

Table of contents Executive Summary 3 Introduction to LVMH 4 Challenges 5 SWOT Analysis 7 Company Analysis 8 Porter 5 Forces Model 13 Industry Analysis 14 Alternatives 17 Recommendations 23 Endnotes 27 Executive Summary Louis Vuitton Moet Hennessy, a luxury goods provider is looking to expand their brand dominance in Asia. In order to expand successfully LVMH must evaluate challenges that may arise…

Words 6628 - Pages 27

Marketing Fiat 500 Presentation1 Essay example

year  Sales rising steadily  Fiat hasn’t shed the reputation it has earned in America SWOT Analysis Strengths  Above average reliability  Potential for widespread distribution through Chrysler  Biggest car manufacturer in Italy  Aligned with Ferrari and Maserati  Strategic management (Sergio Marchionne)  Lowest CO2 emissions of any car manufacturer  Fiat brand reputation for style SWOT Analysis Weakness  Small Product line  Many product recalls 2011-2012  Bad reputation in North America…

Words 1320 - Pages 6

Marketing Management Case Study - Coach Inc. Essay

INTRODUCTION Coach, Inc. is a designer, producer, and marketer of a prestige line of handbags, briefcases, luggage, and accessories. The company made its reputation selling sturdy leather purses in unchanging, traditional, classic styles, and it remains one of the best-known leather brands in the United States and has a growing reputation overseas. In addition to its main product line, the company offers Coach brand watches, footwear, and home and office furniture through agreements with licensing…

Words 1548 - Pages 7

Charles and Keith Analysis Essay examples

CONTENT PAGE Content | Page | 1. INTRODUCTION a) Background information b) Retailing Industry | 3 | 2. ANALYSIS AND EVALUATION i. Market Segmentation ii. Marketing Strategies * Price, Promotion, Product, Place iii. SWOT analysis iv. Environmental scanning * Porter’s 5 competitive forces analysis | 4-6 | 3. REFLECTION | 6-7 | REFERENCES APPENDICES A. DBS Dialogues Tracks Charles & Keith's Steps to Asia, Middle East and Europe B. Retail Sales Index, Food…

Words 1740 - Pages 7

Strategic Management and Case Report Structure Essay example

Case-based Strategic Analysis Report Due Tuesday, Nov. 04, 2014 (Start of class) This handout outlines the case-related assignments for this course. Several cases options will be included in an eBook. You will be responsible for one case analysis during the course. Case analysis is an important way for you to practice your critical thinking skills. Strategic analysis is a realistic and typical task for strategic managers. The analysis gives you an opportunity to demonstrate: (1) your…

Words 1602 - Pages 7

Marketing: Ikea and Market Essay

MSIN7018 - Seminar – Week 1 Louis Vuitton in Japan Questions: 1. What are the characteristics of the Japanese luxury market? What are the country conditions that made Japan a fertile environment for western luxury brands? CHARACTERISTICS OF JAPANESE LUXURY MARKET Group oriented culture (pressure to own luxury brand) Japanese women are very beauty conscious “Looks were very important”; “dress in a way that corresponded to their social position” Westerners are more conscious in costs…

Words 3859 - Pages 16

Essay on Coach, Inc. Marketing Plan

Coach Marketing Plan June 2010 – June 2012 BUS 620: Final Group Project March 8, 2010 *Executive Summary *- The focus of our 2 year marketing campaign is the building of the Coach line of handbags. The typical market focus of the handbag business for Coach is geared towards middle class women who have an interest in quality handbags and don’t who mind paying a little more for the quality and prestige of Coach products. While a Coach handbag is certainly a niche item, we feel there…

Words 2762 - Pages 12

Twg Marketing Essay

Table of Contents 1. Executive Summary……………………………………………………… 2 2. Company Overview………………………………………………………. 2 3. Target Country Analysis………………………………………………… 3 3.1 PESTLE Analysis of Target Country……………………………… 3 3.2 Potential Market Analysis…………………………………………... 4 4. SWOT Analysis……………………………………………………………. 6 5. Marketing Objectives / Targets………………………………………… 9 6. Marketing Strategy……………………………………………………….. 9 6.1 Market Segmentation………………………………………………... 9 6.2 Target Market…………………………

Words 4111 - Pages 17

Essay On Louis Vuitton

This report is based on the Louis Vuitton (LV) group that belongs to luxury giant LVMH group. The main focus on this report is to analysis what is the challenge that company may have to face in the future and whether the company’s current performance can deal with the potential risks and challenges in the future. Therefore this report has followed a bottom-up approach, firstly it analyses the internal capabilities and resources of the firm, secondly, it takes an analysis of the company’s external environment…

Words 4059 - Pages 17

Cosmetic Industry Analysis Essay

Introduction Global economy had experienced the worst recession in decades during 2008 till 2009 (Nouriel, 2009). Fear and panic were surrounded among people. During those days, the main headline of newspaper is about share market decreasing, industrial growth decreasing, and overall instability of the economy. Rumors are thick and flying, as a result, it create more fear among people and households about their savings and hard earned income. Most countries are affected by the recession, especially…

Words 28090 - Pages 113