Target Corporation Executive Summary

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Target Corporation, one of the largest discount retailer stores in the United States, has decided to remodel its current supercenter stores and open up smaller stores in urban cities and college areas. This was their attempt at winning back their shoppers in the competitive retail environment. Besides remodeling their supercenters and opening up smaller stores in other locations, Target Corporation has also decide to lower the prices of their products and focus more on investing in ecommerce.

The retail industry is an extremely competitive market, being dominated by major companies like Target Corporation and Wal-Mart Inc.. However, over the recent years, Target has not been doing so well financially regarding their profits and sales. After the corporation “reported weak holiday sales last year and was forced to lower its profit and sales goals for the current fiscal year”, Chief Executive Officer, Brian Cornell, has decided to make some major changes in attempts to win back shoppers and improve sales for their products (Safdar). …show more content…
Cornell decided that he would expand the Target store makeovers by remodeling their current supercenters and opening up smaller stores in urban locations. This was a part of Cornell’s business strategy, and it proved to be very efficient and effective as well. The smaller stores would help the company balance between fluctuating consumer habits and as more and more people decide to do their shopping online—”Mr. Cornell said such locations have been twice as productive as the company’s traditional stores and have drawn new customers”

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