Target Executive Summary

Words: 328

Pages: 2

Our product will be launched at Target which is a large nationwide retail company that provides their consumers with a shopping experience that includes shopping in store, online, and even via their mobile app. They carry a wide variety of merchandise that appeals to those of all ages. The chair can be placed in Target’s high traffic areas during the summer season to gain attention as well as the outdoor department year round where other similar products can be found. Online information about the portable folding chair with cooler feature will further reach more potential buyers. It will be introduced at a low introductory price to initiate word of mouth and long-term profitable sales are expected.

The Target Corporation is an American

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Target Corporation Executive Summary

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