Teach For America Website Analysis

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Teach for America is a non-profit organization designed to place college graduates as teachers in school districts for a two-year period. Since TFA is a non-profit organization, the group must find different cost-efficient ways to persuade graduates to join the organization and among those ways is their website. The Teach for America website puts ethos, logos, and pathos into use as it successfully strives to recruit new members not only through strategically chosen words but also through images and graphics. One of the six tabs on the TFA site is dedicated strictly to the alumni of Teach for America, which details multiple stories of past Teach for America corps members, therefore, providing a sense of past and future success of those who participate in the program. One of the many alumni, Patrick Vassal, swears by the program as he compares his work as the associate director in the musical Hamilton to his time as a corps member “[creating] an environment where students could do their best work.” Another alumnus, Renee O'Connor, continued “teaching at her old school” and enjoys being the campus’ “unofficial ambassador.” By providing evidence of former corps members who testify to gaining skills useful not only for those who opt to remain classroom but also for those who pursue different careers after their two-year contract, Teach for …show more content…
With the mention of “more than 16 million children growing up in poverty” who will fall behind in school due to their economic status, the organization makes disparity in educational levels based on economic status an issue difficult to ignore. Once it pulls people in with the aforementioned statistics the TFA ensures that everyone knows it is “the responsibility of all of us to change things” indirectly suggesting that anyone who does not help is a self-centered

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