The Better Business Bureau: Associated Advertising Clubs Of The World

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The Better Business Bureau idea originated many years ago at an annual convention of the Associated Advertising Clubs of the World (Richardson, 1930). The Better Business Bureau also known as the BBB is an organization that assists consumers in making good consumer decisions (Ferrell, Fraedrich & Ferrell, 2015). The organization finds great value in that the organization can remain objective while promoting accredited and no accredited businesses.
The Better Business Bureau is a great organization. As with any organization issues exist. One must remain consistent and unbiased when providing services to the public. Strict guidelines and regulations lay the foundation for such organizations. These guidelines must be monitored and evaluated
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