The Coca-Coca Company Struggles with Ethical Crises Essay

Words: 1332
Pages: 6
Open Document
: “The Coca-Coca Company Struggles with Ethical Crises”
HRM 522-Ethics and Advocacy for HR Professionals
Abstract
Since the late nineteenth century Coca-Cola has been a successful company. Coco-Cola went to war with its competitor PepsiCo throughout the 1990s as Coca-Cola expanded its market overseas. Its overseas sales increased to the point where over 85 percent of its sales came from outside of the United States (Ferrell, Fraedrich and Ferrell, 2011). As a consequence, the Coca-Cola brand and trademark is the most recognized in the world and worth an estimated $25 billion. Yet, by 2000 Coca-Cola failed to make Fortune’s list of most admired American companies because in part of its serious ethics violations like charges of racial …show more content…
Determine which of the issues/dilemmas you identified was the most significant. Explain your reasoning.
Coca-Cola has begun to take necessary measures toward improving its image. The leadership managed much different than other companies that had ethical issues (i.e. Enron) and the company focused more on the financial aspect of the company while other areas of the company crumbled. Even though, Enron was the biggest business scandals of all time, and Coca-Cola displayed a leadership that is entrenched in helping the company maintain its global position, and its employees have shown strong interest in success. The company resolved its ethical issues and recovered from those issues.
Determine what steps Coca-Cola should have taken to prevent the issues you identified from arising in the first place.
Three steps Coca-Cola should take to restore its reputation are the removal of racial discrimination in the organization, producing good quality products free from all contamination and a management team that follow rules, regulation and laws of the country. Although Coca-Cola center its reputation mostly on the global impact of the company name, to restore its reputation and eliminate future ethical dilemmas with stakeholders, the leadership issue has to change along with poor
Show More

Related Documents: The Coca-Coca Company Struggles with Ethical Crises Essay

coca cola Essay

The Coca-Cola Company Struggles with Ethical Crises HRM522 Delineate the ethical issues and dilemmas (as found in Chapter 3) the company faced. Coca Cola is one of the largest international beverage companies. It is renowned by its brand name and working in more than 200 countries. Coca Cola has different brands under its name along with PowerAde, Minute Maid, and Dasani water. This company has excelled over the last ten years; however, in recent decades the company struggled…

Words 1016 - Pages 5

Financial Reporting Process Essay

evidence as to whether Coca-Cola is achieving its objective are: Coca-Cola’s mission declares the company purpose and standards by which Coca-Cola will operate. Coca-Cola’s roadmap starts with a mission that is lasting. The basic tasks of Coca-Cola are: to refresh the word, to inspire moments of optimism and happiness and to create value and a make a difference. Maximizing shareholders value over time is Coca-Colas’ mission. In order to achieve this mission, Coca-Cola Company has to execute a…

Words 1274 - Pages 6

Coca Cola Ethics Case Essay

Question 1 & 2 were answered. The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not? Corporate reputation can be taken…

Words 1456 - Pages 6

Wal-Mart Essay

Theresa Patterson December 30, 2011 Wal-Mart is a successful retail corporation that is known worldwide. The retail company has created economic benefits for consumers that are extremely tremendous. Wal-Mart has provided more choices for consumers at lower prices in communities where local retail monopolies were evident prior to this retail chains arrival. This company operates their retail stores in numerous formats worldwide. Their commitment is saving people money so they can have better…

Words 3142 - Pages 13

1 AFF Lay AC Essay

I affirm the resolution, “Just governments ought to ensure food security for their citizens.” To clarify the debate, I provide the following definitions: Ought implies an http://www.merriam-webster.com/dictionary/ought used to express obligation. Jane Straus defines ensure as (Straus, Jane [author of the Blue Book of Grammar and Punctuation]. Grammar Book.) Ensure is to do or have what is necessary for success. The United Nations defines food security as (United Nations. 1975. Report of the World…

Words 3955 - Pages 16

Managing Information Technology (7th Edition) Essay

CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5…

Words 239873 - Pages 960