Coca Cola Ethics Case Essay

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The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis
The Coca-Cola Company Struggles with Ethical Crises- A Case Analysis

Part I What role does corporate reputation play within organizational performance and social responsibility? Develop a list of factors or characteristics that different stakeholders may use in assessing corporate reputation. Are these factors consistent across stakeholders? Why or why not?
Corporate reputation can be taken as complete inference that its stakeholders carry of an organization. These include both external stakeholders as well as internal ones. This has become a matter of focus for many big organizations as the reputation bring many reimbursements in …show more content…
Consumers: The basic link between the consumer and company is communication. This links has not been affective in entire case. Moreover when the consumers were affected negatively on health issue the company took a reactive attitude. The first step I would have taken is that I would have visited the ill and talked to them and their families about the issue. Further I would have taken them into confidence and helped them financially so that they would not have to knock the court door. Further, before government intervention all contaminated product would have been called off the selves. The media approach would have been more proactive. If the company was at fault and acceptance was needed and further action could have been guarantee including more investment in quality and development of the product. This would have taken care of consumer’s right to information.

Employee: A rework of the system to stray away bias had been done in 1992 but had no impact and employee sort the aid of law. If I were the CEO, I would have taken mitigation steps to see what had been planned is implemented too. If was not showing results I would have replanned again. A careful grapevine support would have helped to take steps. This would have fulfilled the element of having robust employee relations.

Channel Partners. A good market research to find immediate and future demand and careful competition analysis would have helped to maintain good relations with
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