According to Milton Friedman, renowned economist and Nobel Prize laureate, it cannot. He believes the only responsibility executives have is to make as much money for their shareholders as possible. To squander that money on other causes, he says, is actually illegal and immoral. "Executives who choose social and environmental goals over profitswho try to act morallyare, in fact, immoral" (Bakan, 2005, p.34), is how he puts it. He does say, however, that corporate social responsibility is acceptable in one, and only one circumstance: if it is insincere. He claims that it is only moral for executives to pursue social responsibility if it is actually a ploy to enhance profits. Shameful as it may sound, it is the common practice of today's executives. John Browne, CEO of BP has been praised, even honoured by the United Nations, for his company's corporate social responsibility. When questioned about it, however, Browne admits that the "company's good deeds are "in our direct business interest", "not acts of charity but of what could be called enlightened self-interest"" (Bakan, 2005, p.44-45). In an article entitled Memo to: CEOs, Five Half-truths of Business, authors Robert Simons, Henry Mintzberg and Kunal Basu argue that the corporation cannot continue to simply pursue its profit seeking goals and that