career of NBA superstar Kobe Bryant. He drafted straight out of high school and played first for the Charlotte Hornets and then earned his fame once he joined the Los Angeles Lakers. Once he started winning championships and breaking basketball records, the companies started calling. He was making mega-bucks for the LA Lakers, and big business wanted in on the action. Bryant signed lucrative deals with Adidas ($48 million) (Jensen, 2000), Coca-Cola to promote the Sprite soft drink, McDonald's to…
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