The Equilibrium Industry In The 1920's

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Battle Creek, Michigan was the birthplace of the Kellogg’s cereal industry. Will Keith Kellogg was born April 7, 1860. Will Keith Kellogg and his brother Dr. John Harvey Kellogg, are both of the creators of the flakey breakfast cereal. W.K. Kellogg changed the way we eat breakfast today.

W.K. Kellogg entered the cereal business in 1906. This was during a time that eating habits began to change from heavier meals to lighter meals. W.K. discovered that by using only the corn grit he could make a better cereal flake. W.K. put his signature on every package to help consumers recognize Kellogg's Corn Flakes cereal from the products of the 42 other cereal companies in the United States. The company excelled because it believed the entire population might be interested in light cereal foods, and because it constantly improved its product line and packaging skills to meet the needs …show more content…
believed that if people tried a good product, they would keep buying it. With this logic W.K improved his cereal business with good advertising strategies. To make sure that consumers would continue to buy his products, he distributed free samples of his Corn Flakes, and then advertised in magazines and on billboards. Kellogg’s then opened its first foreign cereal facility during 1914 in Canada.

Kellogg’s expanded into new places. In the 1920’s, Kellogg’s sent cereal to England and built a cereal factory in Sydney, Australia. Kellogg’s introduced individual serving boxes that were used in hospitals and hotels. Kellogg’s also used a new way to market, such as having kids cut out box tops and mail them in for rag dolls.

When the U.S went into the Great Depression, W.K. Kellogg made a bold move. He doubled the advertising budget and created an extra shift, spreading the pay among more workers. W.K. founded the W.K. Kellogg Foundation in 1930. He also continued to invest in the nutritional value of Kellogg's products. Kellogg’s expansion continued with a new plant in Manchester,
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