The Face Of Marketing

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Seth Godin emphasizes the importance of creating a REMARKABLE, innovative and outstanding brand (like a purple cow in a field of brown ones) so as to differentiate from the sea of competitors.
The face of marketing has changed over the course of the last decade. Successful marketing is no longer about pre-sale product hype, but about the stories a product leaves behind. Consumers are motivated and able to find any product or service once they decide to act on a desire. My desire as a consumer is ambient and self-motivated.
I’m a coffee lover but I only buy my coffee from Starbucks. Why? Because no other coffee shop offers better variety or taste as Starbucks does. My company even offers free coffee, but I refuse to drink it. Starbucks is a “remarkable” household brand that leaves you with that “remarkable” caffeine hype.

Another example is Spanx. It’s a hosiery company that primarily manufactures body-shaping undergarments. Sarah Blakely started Spanx in her 20's. She did not advertise the undergarments because she could not afford to do so. However, purple cow power is what keeps her products in the market. I personally have not tried them but based on friends and family’s experiences- Spanx products work wonders on your body. The undergarments are distinct and unique. Women purchase them and talk about them based on their personal experiences. According to Blakely, "the power of women discovering the brand from other women was actually a better strategy.”

The transformations of the "Purple Cow" concept are endless and can even become very personal if taken to heart.

Mark,
Your daughter's American doll purple cow story is something she'd share to her friends and to her own kids in the generation to come. It's the whole American Girl Doll experience with
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