Management Student Number:E11BO020380FN Table of Content 1.1. Introduction 1.2. Oil Spill 1.3. Critical Analysis of the Accident 2.1. Environmental Impact 2.2. Recommendations Summary and conclusions References company: Murfy Oil Consulting services 1.1. Introduction The Deepwater Horizon oil spill has been called several names such as ‘Macondo Blowout, Gulf of Mexico oil spill, and BP oil spill. The unfortunate event seriously affected the company’s business and also caused…
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April 20, 2010, a gas release and subsequent explosion occurred on BP’s Deepwater Horizon oil rig in the Gulf of Mexico. The explosion involved a loss of hydrostatic control of the well and failure of the blowout preventer equipment that allowed the release and ignition of hydrocarbon. The explosion claimed 11 lives and 205 million gallons of oil spilled into the surrounding ecosystems which made it the largest accidental oil spill in the history of the petroleum industry. In response to the crisis…
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The British Petroleum Oil Spill Disaster The British Petroleum Oil Spill Disaster Letter of Transmittal October 8, 2012 British Petroleum Board of Directors 124 Success Road Fullerton, CA 92340 Ladies and Gentlemen of the Board, After an in-depth analysis of the Oil Spill of April 2010 we have prepared for you a communication strategy analysis containing the background facts, current situation and future recommendations for further action. It has been a pleasure to serve you…
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study report examined a public relation management problem that British Petroleum (BP) faced since the oil spill accident happened in April, 2010. In addition, this thesis recommended possible solutions and implementation plans for BP to deal with the public crisis. On April 20, the explosion on the Deepwater Horizon drilling rig in the Gulf of Mexico led to the largest accidental release of oil into marine waters in history. As a result, a huge loss of money and life was caused and affected serious…
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multi-national oil and gas corporation based out of London, England that, in 2013, ranked fifth in revenue among the world’s largest international corporations. They currently operate in over 80 countries worldwide, with operations producing approximately 3.9 billion barrels of oil annually, controlling around 18,000 gas sites and employing nearly 84,000 people. In 2013, these stats led to BP walking away with an astonishing annual revenue of $24 billion. There is no doubt, from BP’s clear domination…
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Facts BP is one of the world's leading international oil and gas companies. BP once called British Petroleum and the Anglo- Persian Company has transitioned and went through many rebranding techniques to try to reposition itself to its stakeholders. British Petroleum changed its name to BP then Beyond Petroleum to try to focus its business values on the environmental issues that have come about due to previous issues. BP provides customers with fuel for transportation, energy for heat and light…
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What market are you in and how do you compete? BP is one of the largest energy companies in the world that is positioned as a multinational oil company with headquarters in London. It operates in two business segments: Exploration and Production, and Refining and Marketing. BP p.l.c. provides fuel for transportation, energy for heat and light, lubricants to engines, and petrochemicals products worldwide. BP also sells refined petroleum products, such as gasoline, diesel, aviation fuel, and liquefied…
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Contents Executive Summary 1 Introduction 2 Analysis 3 Internal communication 3 External communication 6 Conclusion 10 Recommendation 11 Internal communication 11 External communication 12 Executive Summary BP oil spill in April 2010, had incurred serious damage to both the company and publics. Though some internal and external communication strategies were carried out after the accident, more improvements should be made by BP to maintain the safety and reputation…
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creativity BP, with a focus to drive future performance continuously, invests in research and development (R&D). Investment in R&D is also a measure of the company’s commitment to the future organic growth of the business. In FY(Fiscal year)2011, BP’s expenditure on R&D was $636 million. Strong R&D capabilities provide BP to attain competitive advantage over its peers, maintain technological edge over its competitors, and stay ahead of industry trends. In addition, it allows the company to ensure…
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the planet than national governments. This is a dilemma it needs to handle carefully. What do the critics say? BP's move towards positioning itself as a sustainable energy company has been the proverbial red rag to a bull for some. They point out that BP's claim to be a global leader in producing the cleanest burning fossil fuel (natural gas) is an incremental improvement over oil at best, and a distraction from getting away from fossil fuels at worst. BP, they claim, has co-opted the language…
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