The Importance Of Net Neutrality

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Understanding Net-Neutrality And How It Will Affect You!
Net Neutrality dictates the rights of Internet users and allows them to communicate and access data or calls freely over web. The definition of open Internet says that no discrimination should be allowed for Internet users either on the basis of content or application. Just like a phone company does not own a right to direct a person to whom he or she can call and what to talk on phone, the Internet Service Provider (ISP) should also not be given the permission to control the internet access and usage of its users. It is the consumer who should decide how to use and access the Internet.
What Exactly Is Net Neutrality?
You might have read in the news that there …show more content…
An ideal net neutrality web world, allows all web users to have equal and quick access to all types of websites for information either for a commercial purpose or for a personal purpose.
How Net Neutrality Affects Small Businesses?
However, in the current non-neutrality scenario, this is not the case. While some websites open instantly just as their links are clicked, others take a much longer time to open. Though, at first sight, this might not appear a serious issue. However, small businesses suffer heavily due to this. Since, their target consumers fail to open these sites quickly they migrate to other sites that operate in a faster mode.
In an existing non-neutral web environment, big organizations with frightening financial capacities get an unfair competitive edge over smaller companies. So big players like Facebook or Amazon who are capable of giving good amount of additional fee to ISP continue to rule the market. In other words, they are the market leaders since they are able to provide faster and better access to their consumers over the …show more content…
However, if all your users are unable to do that due to Internet speed issues or lack of net neutrality for all, this goes against the democratic principle of equal opportunities to all in this business world.

3. Adversely Impacts Marketing

In the modern marketing world, marketers rely heavily on YouTube and other video sites for business promotion. However, consider things moved out of net neutrality- Internet providers charging more from small businesses for sharing and accessing of videos!
This would clearly mean that prospective customers will not be able to smoothly view products or services videos offered by small companies. Since, the video content moves with a frustrating pace, it all the more irritates customers. This again hinders the growth prospects of small businesses giving them a tough challenge from the powerful and existing market players.

Net neutrality is essential to creating a level playing field for all online businesses. Easy and quick access to net specifically enables smaller companies reach out to their potential customers. Therefore, the best way to stop potential customers from migrating from slow loading websites to the fast sites owned by big corporates is to provide them with better Internet access. Only then perfect net neutrality can be
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