The Lululemon Manifesto

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Lululemon does not have a traditional mission statement, but instead can described through a manifesto. The Lululemon Manifesto, which translates the ‘mediocrity-to-greatness’ concept into a series of inspirational sayings, has served to connect these values of action, wellness, and personal responsibility with the company’s pricy line of yoga-inspired athletic wear. Jessica Marati of the Huffington Post states, “by purchasing a $98 pair of sweatpants, customers aren’t just purchasing a new piece of apparel. They are buying into a lifestyle and a set of values”. In other words, the manifesto states, “We are passionate about sweating every day and we want the world to know it. Breathing deeply, drinking water and getting outside also top the
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