Essay The Walt Disney Company: Organizational Planning

Submitted By l0r1h1rst
Words: 670
Pages: 3
Open Document
Organizational Planning
MGT/521

Introduction
The Walt Disney Company was founded by Walt Disney and Roy Disney on October 16, 1923. It has grown into a multi-billion dollar corporation. Their corporation has branches in TV and radio broadcasting, parks and resorts, cruises, hotels, movies, novelty items, and much more. They are available in more than 200 countries across North America, South America, Europe, and Asia Pacific.
Strategic Plan Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy (Mintzberg, Quinn, Ghosal, & Lampel, 2002). The Walt Disney Company has many strategic goals, mostly to help save the planet. These goals include reducing waste, conserving energy, and saving water. One strategic goal that The Walt Disney Company has established is to educate the public about the effects of wasting water and ways to help conserve water. One of Disney’s primary business is its media networks. Disney Channel is one of the most watched channels by children these days. They are educational and fun. Disney ensures that the commercials shown in between their programs show children ways to have a better future. They show their shows’ stars educating the viewers in commercials called “Friends for Change”. One of the commercials they show describes how to save water by “Tap it out” or turning off the faucet when you are brushing your teeth, “Plug it up” or plugging up the sink while washing the dishes, and “Stop the drip” meaning fixing any leaking faucets. These sound like very simple ideas, ideas that may not mean much if only one person does it but could be a big difference if everyone does it.

Operational Plan Living in Southern California where there is currently a severe drought, water is very significant. Any way that an enormous company, like the Disneyland Resort, could save water will be beneficial to the environment. One of the focus are of The Walt Disney Company (2015) is to “Improve water and energy efficiencies in existing operations”. The company invests in new technological advancements that would help their existing businesses conserve water and energy.
The company’s operational goal for The Disneyland Resort is to minimize water use. They have developed Water Conservation Plans to help devise a way to recycle the water they use and increase their availability of potable, or drinkable, water. Disneyland has worked with the Orange County Water District and built a way that would allow the resort to recycle the water that they use by sending it down towards their storm drains into the Groundwater Replenishment System, to be reused. The resort also equipped their bathrooms with low-flow
Show More

Related Documents: Essay The Walt Disney Company: Organizational Planning

Essay about MGT 521Organizational Planning

University of Phoenix Material Organizational Planning Worksheet Complete each section below. Be sure to cite your sources when necessary. 1. Fortune 500 Company name The Walt Disney Company 2. The company’s internal and external stakeholders Internal stakeholder’s External stakeholder’s According to "External Stakeholder Engagement" (n.d), stakeholders include non-governmental organizations (NGOs), multi-stakeholder initiatives (MSIs), labor unions, peer companies, multi-lateral institutions…

Words 376 - Pages 2

Essay on Disney Organizational Behavior

Disney Organizational Behavior i Disney Organizational Behavior Axia College of the University of Phoenix MGT 245/Organizational Theory & Behavior Bonetta Mozingo September 14, 2008 Disney Organizational Behavior 1 Walt Disney once said, “You can dream, create, design and build the most wonderful place in the world, but it requires people to make the dream a reality.” He realized early that the only way his company would be successful, and he could…

Words 2566 - Pages 11

The Functions of Management Essay

at the Walt Disney World Resort Cynthia Brewer MGT330: Management for Organizations Professor William Banks April 28, 2014 : The Functions of Management at the Walt Disney World Resort The five functions of management are planning, organizing, staffing, leading and controlling. In a company as large at the Walt Disney Company, these five functions are vitally important to have the success this company has had for close to a century. Within the Walt Disney Company is the Walt Disney Resort…

Words 2284 - Pages 10

Tourism-Disney Land Job Opportunities Essay

entertainment into people's homes. Employees within this group provide technical facilities, trained personnel, engineering services and IT support to Walt Disney Parks & Resorts, Disney ABC Television Group (ABC, ABC Family, Disney Channels Worldwide) and ESPN Worldwide. Opportunities include professional and managerial roles in Engineering & Technology Planning, Program Operations, Telecommunications & Network Origination Services and Media Technology & Applications. Depending on the role…

Words 4195 - Pages 17

Unit 3 P1 Essay

looking at are Disney and Shake away, two organisations you may already know a lot about. You will have the opportunity to understand what these organisations aim to achieve and how marketing helps them to achieve and how marketing helps them achieve it. You will be working independently and in a team, producing individual written work and practical presentation. P1– “Describe how marketing techniques are used to market products in two organisations” The activities of a company associated with…

Words 3899 - Pages 16

organizational behavior essay

Technology, Australia. Abstract When companies internationalize, the dimension of individual national cultures needs to be considered in conjunction with corporate culture. Theme parks deliberately set out to portray the cultures and fantasies of other times and places, thereby compounding the issues affecting corporate and national cultures. Explores the tensions that the corporate culture of Walt Disney Corporation imposes on its French subsidiary, Euro Disney SCA, to determine if the resultant…

Words 7111 - Pages 29

Essay on Globalization and Organizational Structure

Q1. Organizational structure refers to the formalized arrangement of organizational components such as the headquarters, subsidiaries, business units/division with the headquarters and subsidiaries, product lines, jobs positions, tasks and reporting relationships in a organization. This is very much interconnected with how a business, depending on how your business is structure, it affects how your formalized arrangement operate. If your firm was just exporting, mostly all the organizational components…

Words 2996 - Pages 12

History Of Management Essay

as far back as the building of the Great Pyramids in ancient Egypt, Egyptians encountered difficulties making decisions and solving problems on a daily basis. It took the Egyptians over 20,000 workers and 23 years to complete the Great Pyramids. Planning, organizing, scheduling, and controlling the project all had to be done without the use of computers, cell phones, and fax machines. In the 1940’s during the Second World War, problems arose from a shortage of workers to produce high volumes of war-time…

Words 1695 - Pages 7

Marketing Management 14th Ed Kotler Test Bank Chapter 2 Essay

Marketing Management, 14e (Kotler/Keller) Chapter 2 Developing Marketing Strategies and Plans 1) The task of any business is to ________. A) create customer needs B) differentiate in terms of cost of production C) deliver customer value at a profit D) reduce competition E) communicate similar value as provided by competitors Answer: C Page Ref: 33 Objective: 1 Difficulty: Easy 2) What is the traditional view of marketing? A) Firms should just focus on production because if the…

Words 7824 - Pages 32

Huffman LEGO Essay

suppliers and creating serious production waste. Also, LEGO was spending disproportionate amounts of time with chain and big box stores that caused inaccurate forecasting and inventory shortages—decreasing sales. This encouraged a much needed organizational turnaround and restructuring. Leadership introduced numerous changes. LEGO cut costs in production in individual LEGO bricks, which helped identify and reduce the most expensive items. This then led to an 80% reduction in the amount of suppliers…

Words 2297 - Pages 10