Total Body Transformation Memo

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Introduction

The world is seeing staggering numbers of obesity among not only adults, but children as well. Therefore more and more people are striving to eat right, exercise and live a healthier lifestyle. Fitness centers are fully aware of the need and are beginning to over flood communities. In this memo I will be discussing the Total Body Transformation Fitness Gym which is located in Meridian, MS. I will discuss the target market as well as the type of services they provide. I will also discuss the advantages that this local fitness center has over their competition. Total Body Transformation aim is for their consumers, “to get in shape for life and not just for a season” (n.d.). I will conclude with a list of available links to learn …show more content…
Total Body Transformation offers personal training, aerobics, Zumba classes, 30 day fitness challenge program and conditioning classes.

What is the Price compared to the competition? The Total Body Transformation advertised as the gym that delivers the best results at the cheapest price. Compared to the other local gyms they are indeed the cheapest price at $15.00 a month with no obligations or commitments. One other local gym also have a $15.00 a month cost, however, it has a $75.00 registration fee, whereas, Total Body Transformation does not have a registration fees. At $20.00 a month, this gym also has the lowest personalized training fee in the area as well.
Where are they located?

Total Body Transformation is located on HWY 19 North, which is a very busy road in Meridian, MS. Meridian has approximately six other fitness gyms within 2 miles radius of each other. Total Body Transformation gym is approximately seven miles away, making this gym a prime location for their target market in the area.
Does this location(s) provide any specific advantage? For example, are they located just off the main
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