Traditional Market

Submitted By WOODIWISS
Words: 729
Pages: 3
Open Document
Traditional markets
This is a mass market created by a corporate commitment to product differentiation in the fifties and sixties of the 20th century, such as Procter & Gamble, Nestle, Unilever, Shell, Philip Morris marketing and dissemination of a pioneer in this market in the mass media in promoting obtained under the constitution good (Schultz and Walter 1997). These enterprises, such as the consumer
Research, the public distribution system, the mass media and other means. Development of leading brands for their different categories of products, usually they can make their products occupy a large market share. As a marketer, it is assumed that you are the first to sell clothes detergent, a good 7 solution for consumers, want and need to meet the user's, and has sufficient funds to dominate sales channels and media, you usually led consumers or customers. This is what we see in the early modern marketing and communication: aggressive and technical marketing companies, they dominate distribution channels, media and consumers. Use the products or services that cannot be easily imitated.
Current market
The 1970s, the market began with the increase in expansion of the product changes at the same time, the rapid decomposition in the media to become more specialized. Many merge in the same period sales channels, the powerful wholesalers, distributors and retailers control the weaker competitors, and the expansion of their business to new areas and new markets. Retail traditionally very localized economic forms become regionalization, national and even international channels of purchase in negotiations with manufacturers elbow was a huge blow.
At the same time, the plant from manufacturers, marketers transferred to the distribution channels. By the universal commodity barcode (UPC), computers, scanners and magnetic stripe bank and credit cards can be easy. Quickly and cheaply obtain information about consumers, such as they are, where they are shopping. What they buy and so on. IT changes the power on the market by the manufacturers and marketers to sales channels, sales channels closer to the market than their supplier, more accurate and more information can grasp. Today, the vast majority of consumer products category, dominated consumer relations r retailers such as Wal-Mart, Tesco, Carrefour and other similar enterprises determine the terms and conditions of the purchase from the manufacturer, these huge logistical complete retail distribution system now controls manufacturer, positioning and pricing largely affect sellers how to spend marketing dollars, and also managed to grasp the customers and consumers. Today. The vast majority of developed countries, the market leader in retail and distribution systems, they directly control the consumers and end users.
21st century market
There is a new model, it is the market in the 21st century. The market of the 21st century will be a consumer-driven market, because they control the plant.
Show More

Related Documents: Traditional Market

Channel: Retailing and Ads Essay

Direct Sales (shortest path, cuts any middleman) Website – build a customer buying experience, risks of increase in salaries and overhead costs Others such as Email marketing, search ads, Display banner ads, Print ads, affiliate network, Channel Sales Retail Outlet Manufacturer-> Retailer Manufacturer-> Broker-> Retailer Manufacturer->Distributor->Retailer Manufacturer->Wholesaler->Distributor-> Retailer Online channels Amazon, display ads through google, FB…

Words 4729 - Pages 19

Essay about Exam Revieew Final

together to facilitate trading processes Company buying sites- buying needs, bids, place orders External links with key suppliers Institutional markets: schools, nusery homes, hospitals and others that provide g/s services to ppl in care Govt Markets- federal, provincial, municipal that purchase or rent g/s to carry out basoc fxns of govt Business Markets Business transactions are more than consumer purchases Business Buyer Behavior Consists of two major parts: the buying centre which composed…

Words 6388 - Pages 26

Marketing and Wholesale Price Essay

3rd edition Charlotte H. Mason • William D. Perreault, Jr. 1 The Marketing Game: What is It?  A “living” case, where you learn about a situation, evaluate opportunities, develop a strategy, and make marketing plan decisions.  In which you get regular feedback, in a report that summarizes your marketing outcomes and related financial results, based on both your plan and competitors’ decisions.  Where you analyze what you’ve learned by doing … to figure out answers to what you do not know (and…

Words 1466 - Pages 6

Essay on Latin America

positioning (e.g., competitive advantage, resources, and capabilities, standardization vs. customization, competitive comparisons) One paragraph on marketing mix elements (i.e., product strategy (if not sufficiently covered in previous paragraph), pricing strategy, sales & promotion strategy, channel & distribution strategy) One paragraph addressing non-marketing critical issues (e.g., plant locations, capacity, management team structure) 2.Situation analysis (opportunities and threats). Develop a 5Cs…

Words 689 - Pages 3

Essay Marketing Mix

University Of Phoenix Marketing Mix “Marketing Mix” is a role that has several reasoning for growth, survival within an organization. There are many difference evaluated mix with in these elements. The marketer achieving their expectations as they target the consumer.(Market Watch: Food 2009) Merchandise(Product) Community(Place) Premium(Price) Upgrade(Promotion) Product the totality of goods or services that a company makes available; output: a decrease in product…

Words 1255 - Pages 6

Essay about Flare Fragrance Inc

Executive Summary This marketing plan isprepared for the case study of Flare Fragrance Inc which operates in the U.S women fragrance market, currently its growth to maturity stage.External analysis has identified political, economical, social, technological and naturalfactors affecting the fragrance market. Most significant being declining U.S fragrance market and trend of tradingof luxury brands to mass alternative, post 2008 financial crisis.Industry analysis identified the U.S fragrance industryto…

Words 4624 - Pages 19

IMC compaign Essay

Is The Imc Marketing Essay Communication, which can be described as the paste that keeps combined a channel of distribution. The function of communication within channel of marketing is an important issue from both a theoretical and managerial point of view. Communication in marketing channel can function as the process by which influential information is transmitted (Frazier and Summers, 1984). Though the Marketing literature admits that communication plays a vigorous role in channel functioning…

Words 827 - Pages 4

Designing And Managing Integrated Marketing Channels

3 Designing and Managing Integrated Marketing Channels In this chapter, we will address the following questions: 1. What are marketing channel systems and value networks? 2. What functions do marketing channels perform? 3. What decisions do companies face in designing, managing, and integrating their channels? 4. What key issues do companies face in e-commerce? MARKETING MANAGEMENT AT ROYAL PHILIPS ELECTRONICS 230 A Framework for Marketing Management, Fourth Edition, by Philip Kotler…

Words 8514 - Pages 35

Résumé Marketing Management, 14th Edition - Kotler & Keller Essay

KOTLER RESUME Marketing Management Philip Kotler – Kevin Lane Keller SUMMARY PART 1 Understanding Marketing Management 4 Defining Marketing for the 21st Century 4 Developing Marketing Strategies and Plans 5 PART 2 Capturing Marketing Insights 13 Collecting Information and Forecasting Demand 13 Conducting Marketing Research 16 PART 3 Connecting with Customers 18 Creating…

Words 26667 - Pages 107

Analysis Of Going To Market

Going to Market – Marketing channel - network via which firm goes to market. channel first must generate demand for a product and service and n fulfill that demand and provide for after-–sale service. Finally channel often serves as a useful function in transmitting feedback from custom. back to manufacturer. When a company thinks about going to market it must consider what each of functions will specifically entail and who will do m – manufacturer or a chosen partner - distributor or retailer…

Words 5686 - Pages 23