Despite his absolute power within the DR, Trujillo still cared deeply about his image on the national stage. Attending New York City’s 1939 World’s Fair motivated Trujillo to implement a similar practice. His 1955 “Feria de la Paz,” which heavily featured merengue, cultivated a relatively favorable perception of his administration. Although merengue allowed Trujillo to make notable political strides, he failed to acknowledge its full history. Despite his Haitian ancestry, Trujillo was an appalling racist, a label that he wore unabashedly. In 1937, he orchestrated a massacre of between 12,000 and 40,000 Haitian DR residents. As such, the recalcitrant dictator repudiated merengue’s African roots. This concealment reflected the prejudice that continued to bind merengue. The Post-Trujillo Dominican Republic Following Trujillo’s assassination in 1961 and eventual succession by Joaqun Balaguer, a free market replaced the Dominican Republic’s command