Essay on Unit 1

Submitted By kurdnamik33
Words: 1293
Pages: 6
Open Document
Unit 9: Creative product promotion-
P1-Describle the promotional mix used by two selected organisations for a selected product/service.
Introduction
In this report, I will explain what the promotional mix is, and how it is used, by two selected organisations for a selected product/service. I am looking at Apple and Haringey Sixth Form Centre and I have also selected a product or service for each business.
Define promotional mix
The promotional mix is a form of communication with the customer as a marketing strategy and these are methods used: advertising, sale promotion, sponsorship, personal selling, direct marketing and public relation. For example, the Xbox 720 is a new product and must have a promotional mix because customers will buy it and it can make the company much more money for Microsoft. If Microsoft does not use a promotional mix they will not make sales.
Advertising
This is an important media tool used to communicate with the customers and encourage them to buy goods and services, giving specific information about a product’s features. These are the methods of advertising; online, TV, newspaper and billboards. For example, Xbox 720 advertises on YouTube where customers can view advertising which encourages customers to buy and then communicate so that many other customers will choose to buy the product.
Personal selling
Personal selling encourages customers to buy goods or services and to establish a relationship. Personal selling can be done in store, online or on the telephone. For example, if a customer comes into the store and asks what is Xbox 720, the personal seller can perform a display, talking about the product and features it has, if a customer is happy then they can buy it.
Sales promotion
A sales promotion is a deal, discount and low prices for customers to buy products. For example, the Buy One Get One Free (BOGOF) promotion has been used by Tesco.
Public relations (PR)
Public relations is defined by the Institute of Public Relations as ‘the deliberate , planned and sustained effort to establish and maintain mutual understanding between an organisation and its public’. There is a key difference between publicity and public relations. A business has less control over publicity, which can be either good or bad. If a food manufacturer receives publicity about a nail being found in their food product, then this publicity can be detrimental or negative to the business.
If, however, it is discovered that one of their key ingredients in the product has been proven to reduce the risk of cancer, then this will have a positive effect on the business.
Public relations activities can include, for example, organising conferences, open days, hospitably events and award celebrations. A business may be expanding and planning to employ another 300 people. The public relations manager may then issue a press release announcing this and newspapers may print this, projecting a positive image of the company to the public.
Direct marketing
Direct marketing is communicated to a customer to send a message such as low prices, new products and half price offers. These methods include: sales online, by smart phone, app advert and email. For example, Amazon apart from emailing their customers and keeping them informed about their latest products that are available for purchase, they also send information to customers about any sales or deals they are offering to their customers.
Sponsorships
Sponsorship is where an organisation pays to be associated with a particular event, cause or image. If a company wants to sponsor a football team however costly it may be to the company, it will also bring them new customers and open new lines to communicate with old and potential customers. For example, Microsoft had to pay £1 Millions for TV sponsorship on Football’s Premier Leagues however; this brought them new customers, new products and made extra sales for the company.
Apple
Apple
Show More

Related Documents: Essay on Unit 1

Unit 3 Unit 1

Unit 7 Thread 2: Case 3 (Sandra) from Unit 1 Lauren, Cynthia, Jana and Regina Sandra feels helpless, confused and wants the best for all of her children. As advocates, we would interview her in two parts; in a calm setting outside of the home where she can relax and talk with us and inside the home on a typical day so that we can observe the routine and family dynamics. Below are the questions we feel are important to understand and address. | |Lead Question From Assignment…

Words 1568 - Pages 7

Unit 1 1 Essay

Unit 1 (1.1) Effective communication is vital in developing positive relationships with children, young people and adults. Ensuring that you consider both how you approach other people and how you respond to them. When responding to be aware of how you respond verbally and also your body language. For example you should show an interest in the child, young person, and adult. Speak appropriately, slowly and politely, ask questions to take part. Communication should be strong and effective, this…

Words 849 - Pages 4

UNIT 1 Essay

UNIT 1 Promote Communication in Health, Social Care or Children’s and Young People’s Settings UNIT CODE SHC 31 1.1 Reasons for communication: to express feelings, concerns, needs, to build relationships, to socialise, to ask question, to share ideas and information, to reasure ,to share experiences 1.2 How communication affects relationship at work : communication used to prevent or resolve conflicts and prevent misunderstanding, aids understanding of individuals needs, communication in the work…

Words 305 - Pages 2

Unit 1 Essay

Unit one: Principles of personal responsibilities and working in a business environment Assessment You should use this file to complete your Assessment. • The first thing you need to do is save a copy of this document, either onto your computer or a disk • Then work through your Assessment, remembering to save your work regularly • When you’ve finished, print out a copy to keep for reference • Then, go to www.vision2learn.com and send your completed Assessment to your tutor via your My…

Words 1118 - Pages 5

Nt1310 Unit 1 Assignment 1

1. Describe what you did. This does not mean that you copy and paste from what you have posted or the assignments you have prepared. You need to describe what you did and how you did it. I have researched over the internet to create the flowchart. As I mentioned earlier that I always get help from instructor’s example. What I am facing now is time management. Not getting enough time to research more on the particular topic. I have to put some extra time at my job as one of the projects is going to…

Words 538 - Pages 3

Unit 3 Unit 1

Unit 3- Supporting Children E1 There are 5 current legislations I have identified: -Data Protection Act 1998 -Children Act 1989 -Equality Act 2010 -The Children Act 2004 -Safeguarding Vulnerable Groups Act 2006 E2 Data Protection Act 1998 states that all personal information must be kept safe and only accessible to the right people at all times. This is to ensure that confidentiality is maintained in the setting at all times to keep yourself and the children safe. It also states that confidentiality…

Words 1681 - Pages 7

Unit 1 Essay

Unit 1 1) 1.1 To express feelings, personal and private need’s, information, comfort and affection, to give instructions and directions, to offer choices and guidance. 1.2 Communication in the work place is essential across all aspects, between carers , nurses ,residents, families, outside services and all other members of staff within the home setting’s to ensure all relevant and up to date information is up to date and accurate involving the residents , medical/health needs and personal…

Words 470 - Pages 2

Unit 1 Essay

Darryn Lovely English III Unit 1 Essay February 21, 2014 Role of Religion in Puritan Times. In the Puritan day everyone was very religious, because barely anyone had their own say in their beliefs. If a person was to say that they were not a believer, they would be considered a witch and would be hanged . In the Crucible, people were hanged for having their own beliefs. In the Sinners in the Hands of an Angry God, there were sermons that told people other beliefs against God is a sin…

Words 550 - Pages 3

Unit 1 Essay

Unit 1. Case Study 1. Tell Me About Blood 1. What is the significance of a lower-than-normal hematocrit? What is the effect of a bacterial infection on the hematocrit? (PAGE 618 619) First, hematocrit (HCT) is the percentage of blood made up of red blood cells. Usually measured by centrifuging a blood sample in a graduated tube and then reading the volume of red blood cells and dividing it by the total volume of blood in a sample. A significant drop in hematocrit is an indication of anemia (lower-than-normal…

Words 1075 - Pages 5

Essay on Unit 1

American InterContinental University Online Financial Management Unit 1 Individual Project October 7, 2012 Abstract The New York Stock Exchange also known as NYSE along with the National Association of Securities Dealers Automated Quotation System that also known as NASDAQ will be compared and contrasted. Due to the stock exchange’s sheer size, laws have been proposed and passed such as the Public Company Accounting and Investor Protection Act of 2002 and the Sarbanes-Oxley Act of 2002…

Words 805 - Pages 4