Video Game Console Essay examples

Submitted By theburtmacklin
Words: 1087
Pages: 5
Open Document
Environmental and Consumer Influences Analysis

PSY/322
January 12, 2015
Donald Crabtree

The psychological and social factors that come into play when a consumer makes a purchase are vast and varied. There are many things that can influence us when we make a purchase. Things like the time of day, our financial standings or cultural background are some of the many factors. As a consumer goes through purchasing process then will take everything into account before and after buy a product. The product that will be discussed in this paper will be video gaming systems.
The first factor discussed will be reference groups. Reference groups are defined as groups of people that serve as frames of reference for individuals in their consumption decisions before they are received as credible sources (Schiffman and Kanuk, 2010). The most influential reference group is the consumer’s immediate family. This reference group influences things like what type of food to eat, personal hygiene and things like morals and values. These things will play a factor in any decision a consumer makes. With that being said they most definitely play a part in the purchase of a video gaming system. If the consumer grows up and the household can’t afford or isn’t allowed to have video games systems they the consumer will never develop a need or want for them. If a consumer grows up enjoying video games and the interaction involved with it they will want to buy one when they have the chance to do so.
Other reference groups include the comparative reference group. A comparative reference group is a benchmark for specific or narrowly defined attitudes or behaviors (Schiffman and Kanuk, 2010). This could be a friend or person the consumer knows that has something the consumer wants. The comparative reference group is people who the consumer wants to be like. They may be in the same social class or most likely be in a high class then the consumer. They create a want for the consumer to be like them and into become a factor in the purchase decision-making process.
The last group discussed will be the symbolic group. Symbolic groups are groups that in which an individual is not likely to receive membership despite action like a member by adopting the group’s values attitudes and behaviors (Schiffman and Kanuk, 2010). Just because a person enjoys playing video games and would like to do so for a living the chance of them getting in the Major League Gaming series are impractical and unachievable.
Another factor in purchases is culture. Culture influences everything about a consumer in one-way or another so why would it not affect a purchase? Culture, as defined by Dictionary.com, is the quality in a person or society that arises from a concern for what is regarded as excellent in arts, letters, manners, scholarly pursuits, etc. If the culture a consumer is raised in or part of does not include video games in any of the categories previously listed then the consumer is less likely to stray from the culture and buy a video game system. Some cultures despise video games and some adore it. Take the Japanese for example. With the very beginning of the video game boom coming from Japan with the release of Space Invaders in 1978 video games are a widely accepted part of Japanese culture. There have even been news articles that covered the marriage of couples using their online personas versus a normal wedding. Or even more serious would be the online funerals for when a member of an online gaming community passes away in real life. With the debate of video games and if they are affecting the world’s culture in a good or bad way it’s easy to say they have in fact affected it. Video gaming is a culture within itself. Take cosplay for example. With major gaming conventions like E3 or Penny Arcade it has brought a whole new culture to light. Cosplay is the art of wearing costumes and living out one’s fantasies or
Show More

Related Documents: Video Game Console Essay examples

Electronics: Video Game Console Essay

12-04-13 As years pass by, video games become more and more popular. Everyone have access to video games in one way or another. As technology evolves video games become more and more interesting. Video games were inspired by radar display tech that consisted of an analog device that allowed a user to control a vector-drawn dot on the screen to simulate a missile…

Words 490 - Pages 2

Video Game Console and New Video Game Essay

Case Xbox First of all, in my opinion, the demand for a new video game system would be less at start, because customers don’t know about it yet or they are still waiting on comments given by customers who have played the game already. They need to decide if it’s work the money. Then the demand would increase meaning people are aware about the new video game system and are buying it and introducing it to others. After reaching its demand peak, the demand could decrease due to some technical issues…

Words 497 - Pages 2

Essay about Football: Video Game Console and Halo Wars

Halo Wars 2 Have you ever really wanted another movie, video game, or another anything to be made? Have you ever wanted something so bad you were willing to write essays about it? Do you have great ideas for the next movie, video game, or another anything that you want to be made? Well I have and still do. I really want Halo Wars Two to be made and come out on the next generation console such as the Xbox 720. There are many reasons why I want a Halo Wars Two and I am going to discuss them all…

Words 612 - Pages 3

Tech: Video Game Console and Young Age Essay

their time. If cell phones weren’t invented I’d definitely be bored 75% of the time. Gaming systems since the time I was old enough to play them have changed dramatically. When I was born video game systems were on the rise, I came into the generation of Playstaion, Xbox, and Nintendo that play bunch of games…

Words 459 - Pages 2

Old videogames nowadays Essay

Old Video Games Nowadays The old video games never go out of style. Nowadays are people that want more an old video game than a newer. People can be more interesting in old video games because they are more interesting and also they remind the childhood of the client. Internet shops sometimes have more expensive the old video games than the new because is harder to find them. They are so many types of consoles that could be mentioned but the most commons are Atari, PlayStation and Nintendo.…

Words 356 - Pages 2

Essay on Video Console Compamizion

Running head: The Videogame Console Interaction the Videogame Console Martin Smith DeVry University Professor James Schneider April 17, 2012 Introduction Interaction of videogame console in the early stages of development started with a simple enormous brown box with several switches and attached controllers. As time progressed in the industry competition surfaced and the age of new pioneers in the gaming industry began. They utilized discoveries made from past companies, or competing…

Words 1748 - Pages 7

Video game Essay

niche markets which restrict them from increasing in other user groups. Sony and Microsoft should aim to increase their game diversification in order to attract more customers and to be more competitive. According to the customer survey in 2011, the results reveal the change in buyer market served in video game console industry which shows that the majority age group of console players is ranged from 12-30 and there are even 26% players aged of 55-64. However, hardcore gamer that mainly teenagers…

Words 893 - Pages 4

Essay about Video Games Not to Blame

Composition and Argument 19 March 2013 Video Games Are Not to Blame Fantasy and reality. Instead of people taking responsibility for their actions, video games are taking the blame. Video games have evolved over the past sixty years and have became a very popular form of media entertainment. It is first important to understand the definition of what a video game is. The Oxford English Dictionary states that a video gams is, "a game played by electronically manipulating images produced…

Words 358 - Pages 2

Eco 561 Business Proposal

that people who play video games online should not have a restriction about who they can play with. Many video game titles contain a multiplayer feature that allows players to play with other players from around the world. Multiplayer is even the driving force behind certain game titles. Despite the popularity and draw of multiplayer gaming, there is still no cross-platform gaming. Cross-platform means players with one console can play online with players who own another console. Currently players…

Words 1750 - Pages 7

Video Games and Chiropractors Essay

Video Games and Chiropractors Chiropractic (chiro- "hand" + praktikos "practical", means "done by hand.") is a complementary and alternative medicine health care profession (Dr. Gary Johnson, 12/6/12). My life focus has been sports. Any kind of sport: high school baseball, high school basketball, high school football, college football, college basketball, college baseball, National Basketball Association, National Football Association, and Major League Baseball. As a three sport athlete in high…

Words 2547 - Pages 11