Walmarts Strengths

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Wal-Mart targets a wide variety of consumers with numerous strategic advertising campaigns. Most of the public is familiar with the Slogan, "Everyday low prices." This slogan is an example of Wal-Mart's mass marketing approach to the marketplace. Wal-Mart's specific target market ranges from 25 years old and up. Wal-Mart targets family oriented consumers who are looking for the best value at a low price.
Wal-Mart has a plethora of strengths and weaknesses that when analyzed, help to better understand their industry. Wal-mart is the largest discount department store chain in the nation, overshadowing countless competitors. It is believed that one of Wal-Mart's most valuable strengths is their prominent mission statement. Walton set the comapny's values in which …show more content…
Wal-Mart continues to grow internationally and is a well-known retail chain among consumers around the world. Continually, Wal-Mart possesses one of the best inventory control systems in the industry as well as excellent distribution channels throughout the country. Wal-Mart has a distribution warehouse no more than six hours from any store location. Additionally, they do not have to pay outside shipping companies to deliver goods to stores, saving a considerable amount of money on distribution costs. Despite Wal-Mart's strengths, the company adversely has weaknesses. One of their weaknesses is the company's alert focus on a lower price strategy that often gives the consumer a poor quality perception of their goods and services. Furthermore, consumers may view Wal-Mart as "mom and pop killers" when they put up a new superstore in a small town. A vast amount of consumers value thier personal relationships with hometown department stores and don't

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