Walt Disney And Times Warner

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Customer relationship management and e-commerce are vital in the creation of functional website pages’-commerce deals with conducting virtual business while the customer relationship management systems in simple terms is an enabler of e-commerce. The two require the integration of technology for them to be effective. Technology enables a seamless integration of the two systems into one, hence facilitating their operations. Customer is the king that is the motto of every single successful business therefore the companies are all geared towards conducting activities that will ensure this is achieved. On the Walt Disney and Times Warner website this notion has been taking into consideration. The sites offer the following activities; personalization, …show more content…
They promote the achievement of the organizational goals. When customer interact with a company and they end up being treated well, they will not only come back to purchase the products but also market the company to their friends and acquaintances ( Buttle, 2009). Since the entire world is taking a 360 degree turn towards technology companies have developed websites to reach their target customers. In these websites customer related activities have been incorporated to facilitate the achievement of the organizations objectives by meeting the customer needs. The essay evaluates the customer related activities incorporated in the Walt Disney and Times Warner websites. Additionally, the essay will analyse the effective e-commerce and customer relationship management strategies employed on the …show more content…
Firstly, it allows the ease accessing the various options without using a mouse. When a customer is accessing the website pages they can easily use a set of keyboard keys for navigation. Technology enables the customers to use the space key, arrow keys, enter keys and other innate keystrokes to navigate the websites. Secondly technology enables accessibility of the website to the user. Technology plays a vital role in fostering the interaction among the customer, the website page and the company. This is achieved through the incorporation of a valid HTML code. Lastly, technology has allowed incorporation of the websites in different devices. Technology has allowed the customers to access the information on the website pages in their devices. Due to the small screen sizes technology has incorporated the option of zooming and font size increment to allow the user to carry their activities effectively on the website (Janice,
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