Swot Analysis of Walt Disney Company Essay

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COMPANY PROFILE

The Walt Disney Company

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The Walt Disney Company
TABLE OF CONTENTS

TABLE OF CONTENTS
Company Overview..............................................................................................3 Key Facts...............................................................................................................3 SWOT Analysis.....................................................................................................4

The Walt Disney Company © MarketLine

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Accordingly, the company's large subscriber base and reach provide stability to the company's operations. Strong brand portfolio The company has a strong brand portfolio. The company has built a collection of some of the world’s best media brands including Disney, ESPN, ABC, Pixar, Marvel, and Lucasfilm that provide enormous opportunities for the company to continue to create high-quality content. Disney's ability to monetize its characters and franchises across multiple platforms--movies, home video sales, merchandising, and theme parks—is unparalleled in the media industry. Also, Disney's theme parks and resorts are not easily replicable, considering the tie-ins with its other business lines. ESPN is a leader in sports programming. It holds a dominant position in college and pro football programming in the US. Further, the company’s ABC brand delivered three of the fall season’s top 10 scripted series, including Modern Family, the number one comedy on television; Grey’s Anatomy, television’s top-rated broadcast drama; and Once Upon a Time, a hit in its second season. Also, Good Morning America officially became the country’s top morning show, and ABC News and ABC-owned stations covered the year’s most important events. Moreover, the acquisitions of Pixar and Marvel, also added to the company’s repository of strong brands. Pixar bolstered the company’s animation business. The Walt Disney Studios
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