The majority of the reviews are positive with an average of 3.9 out of 5 stars, according to U.S. News. The most positive review explained that, “Weight Watchers outperformed most of the other ranked diets on this measure. Why? You’ll get enough to eat, you don’t have to eliminate any favorites and there’s a strong emphasis on emotional support, which tend to lead to higher compliance” (U.S. News & World Report). Most of negative reviews talk about the price of the program along with the misleading promotional offers. “I fell victim to a Weight Watchers promotional offer. I believe, it was an intentionally misleading promotion...” (Research. Review. Resolve). Weight Watchers uses billboards, magazines, and their most popular commercial to market their program and draw customers in, through personal stores and