the environment through recycling. This paper seeks to outline a marketing plan that will help inform the Irish public what Repak is and what it does. It explains how to implement an online multimedia communications campaign with emphasis on how to create a positive brand that will impact the minds of consumers. This essay begins with a description of what Repak is and what its present external environment is like. Secondly, it identifies the internal situation at Repak by looking at its strengths…
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BTEC National in Business Unit 1- The Business Environment Assignment 1 – Types of Businesses Task P1 The BBC is the largest broadcasting organisation in the world. Its mission statement is to enrich people lives with programs that inform, educate and entertain. The BBC has the second largest budget of any UK broadcaster with an operating expenditure of £4.23 billion in 2009/2010. The only UK broadcaster with a larger operating expenditure is British Sky Broadcasting with £5.9 billion (http://en…
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1b………………………………………………………........……………………,………4 b. Objective Two................................................................ ...................................5 i. Tactic Two………………………………………………………………………….........………5 c. Objective Three……………………………………………………………………………….…...........5 i. Tactic Three……………………………………………………………….........…..………….5 4. Evaluation Mechanisms.................................................................................................6 5. Research…………………………………………………………………………………………....…
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are adopting CSR policies and those businesses remain to link discretionary aspects of corporate citizenship with business goals and plans. A “business case” for adopting CSR exists as what many executives continue to argue. This is based on the importance of CSR and the benefits that it brings to the organisation and to the society as well as…
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Define rich media. Discuss the problem and opportunities of online website development (content and design) in an increasingly mobile world (Smartphone and Tablets) Advertisements or site content that are not static, but provide animation, sound or interactivity. E.g. A display advertisement for a loan in which a customer can type in the amount of loan required, and the cost of the loan is calculated immediately Use of rich media or creation of rich internet applications which provide for a more…
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explanation to emphasis their purpose. There are three different sectors which generate events namely public, private and voluntary. Stakeholders are involved in supplying the event product; the essay identifies how each stakeholder is involved. A conclusion will be drawn to sum up the main thrust of the events in Birmingham. The events industry is diverse and complex; this has caused the industry to be unaffected in this recession. No matter what the economy is like events will always be there…
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internet we use today. Educational institutions soon started to join, until the majority of Europe had joined RIPE6. By 1992 the internet was in full working order and accessible to the world; it introduced organisations such as the Internet Society, an international, non-profit organisation focused on providing information relating to internet issues, such as policy, technology, governance and development. However, as the internet expanded, so did the divide between developing countries; the more…
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value (we usually consider a digital signal to be made up of 0 and 1). 2. What is the function of a modem? A modem is used at the transmitting end to convert the digital signal of a computer into the analogue wave needed for transmission. At the receiving end the opposite occurs. The analogue wave is converted into a digital signal. 3. A mobile telephone is an example of a wireless device that can be web-enabled. What does the term ‘web-enabled’ mean? A web-enabled device is one that provides…
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ad placements using graphical or rich media within a web page to attract the attention of customers and lead them to an action – book, download, browse etc. Although some marketing professionals believe banners advertising is dying out, the Internet Advertising Bureau (IAB) report that 49% of the display advertising spend in the UK in the first half of 2012 was on banner advertising. The main growth area with this media is coming from banners on social media and video content within banners. VisitBritain…
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................................................................... 3 P1. Comparison of alternative definition of marketing ..................................................................... 4 P2. Main characteristics of marketing oriented organisations ....................................................... 6 P3. Various elements of the marketing concept ............................................................................... 7 P4. Benefits and costs of a marketing approach ..........…
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