What Factors Contained In Chapter 10 Might Be Used To Explain This Phenomenon?

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What factors contained in Chapter 10 might be used to explain this phenomenon? Class Consciousness is described as the feeling of social group membership that reflects aasonse of belonging or identification with others. Having or showing a lot of awareness about which economic or social level a person is in : thinking that a person's economic or social class is important Down scale consumers potential buyers having an annual household income of $40,000.00 or less and those who lived in rural areas - not the typical conspicuous consumers - were more likely to be influenced by their neighbors than were wealthy residents. According to research done at the University of California “Keeping up with the Jones's” isn’t even a factor to this equation. One survey shows that as people get closer to buying a car, they switch from paying attention to television and magazine ads to newspaper ads and the Internet, where the information is more specific. But the opinions of their friends and colleagues remain a crucial influence at every stage. …show more content…
Using (WOM) word of mouth to communicate these thoughts. Marketers have found this type of advertising is the best kind. Why? Because there is no better judgment than personnel experience and no hype.(Consumer Behavior 10th edition:chapter 10;The Family and its social standing) what social classes in America would you consider to be Costco customers?
Costco is the place you go broke saving money. I'm not a member there but I am at Sam's club. You go in there to buy dog-food and come out with a new flat screen TV,and a six month supply of toilet paper.
There customer base is middle and upper-middle class families,and small businesses

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